This is, again, the whole idea behind Blu-Ray's BD+ DRM scheme, which was designed by some of the same people who successfully locked down the satellite TV systems. Unlike prior DVD DRM schemes, BD+ can be reprogrammed without updating the players.
You still can with DirecTv, Dish AND Bell Vu.
Hell, it's actually gotten a bit easier. You can do it all in software now (windows or linux, anyways), provided you have a DVB-S receiver for a PC. You can find them pretty cheaply on ebay.
You didn't even read the story. Slysoft is predicting February for a break of the current wave of BD+ disks. We all know you (for arbitrary values of "you") don't {like,believe in,respect} DRM systems, but you've actually the opposite of contributed to the discussion with that comment.