What I like about the article is the description of the desperate messages you get when you are breaking up with an online service.
When I "paused" my Amazon Prime membership (their verb) I got numerous messages begging me to come back, they tried everything except promising to deliver packages in two days instead of five, which (other than a big discount) is the only thing that would get me to subscribe to Prime. It's penny wise and pound foolish because (i) I don't buy a whole lot from AMZN these days so the total cost of two day shipping would be much less than my Prime subscription, (ii) I won't renew my subscription to The Economist through AMZN, (iii) I may stop getting my pills through Pillpack, (iv) I might move some of my stuff in AWS to Azure, (v) AMZN will lose multiple billions in value the day they announce that Prime membership dropped.
