I understand the cost effectiveness of outsourcing and paying bottom barrel wages for agents. But every time I have to deal with customer support for a big company, I come up with countless technical improvements I can’t believe they don’t implement.
• Provide an asynchronous email-like support channel.
• Sure, a real email address would get spammed, but let me kick it off from a contact page and then reply via email
• Let me upload files and screenshots
• This is asking a lot, but basic formatting for quotes or pre blocks for logs makes a world of difference
• Let me navigate the phone tree on the web and have them call me when a representative is available instead of me waiting
• Or at least give specific numbers on a web page so I can bypass the phone tree
• Provide visibility into the underlying ticketing system.
• If a customer support agent is typing up notes, let me see them. Send them in an email so I can search the text and pull up the ticket number for instance.
I’ve taken to immediately escalating all my issues with financial organizations to the CFPB since they have a process that pretty much completely satisfies my desires.
My current frustration was triggered by the Nationwide website crashing when I tried to download a policy document. Their web support team is only reachable through a phone number, so they’ve guaranteed that the vast majority of good samaritan technical people won’t go through the hoops to send them a bug report with javascript console logs or screenshots. But I can send an asynchronous message to other teams.
This week the bus I take in the morning has been canceled because they don't have enough mechanics. At the doctor's office, pharmacy, restaurant, hair salon, etc. things are frequently screwed up. Some businesses are doing OK right now (I went to a wedding at a casino resort and everything spun like a top) but the malaise is moving around and some places bad today will be OK in six months, but maybe a bunch of employees will rage quit the casino and it will be in bad shape.
Worst of all I have had trouble getting through to customer service people at the electric company at all. Because of a long chain of anomalies, I once again was receiving no electric bill. There was a time before when I didn't receive an electric bill and had my service cut off for non-payment so I am naturally sensitive to this. I got put on hold for a total of 3 hours at the electric company before I decided to file a complaint with the public utilities commission.
We are doing work on our rental property (which is on the same lot as our house, which contributes to the electric company, accountant, and many other people misunderstanding my situation) and want to turn off the electric service temporarily so we can do some work around that part of the house. Sure enough, my handyman calls on the phone and he gets put on hold indefinitely so we've deferred some of the work -- it either won't get done or it will get done at some time when it's less efficient for us.
Some firms are doing OK though. I had trouble with my phone line and Frontier had somebody fix it the next business day and the experience was 100% great from end to end except for the fact that my phone line failed.
See https://news.ycombinator.com/item?id=33356503
Related to that post I'd say businesses would need to invest in technology, process and people to build the capacity to support customers but they aren't inclined to do that when the economy looks uncertain.