On: Out of Stock: How to Survive the LTO-8 Tape Shortage

[ghaff]

It's really a textbook example of content marketing. Mind you, they have a good service to go with it. But the visibility they get from things like their hard drive stats is worth a huge amount.

[tjoff → ghaff]

It is also of immense worth to anyone buying drives.

Those kinds of stats are impossible to get by for mere mortals so we typically only have anectodes to go by.

So for that the visibility can not possibly be too much nor undeserved.

[bitexploder → ghaff]

People severely underrate content marketing in my experience. Or misunderstand it. Just having a popular technical article on your business domain is good. You don’t have to do anything clever in the article itself marketing your business.

[macintux → bitexploder]

I miss Basho: we’d frequently post quality distributed systems content on our blog, and running the RICON distributed systems conference was quite a privilege.

[stavros → ghaff]

> It's really a textbook example of content marketing

It's a textbook example of excellent content marketing. Not many services can do it like Backblaze, because not many services have something this interesting to write about.

[PaulHoule → ghaff]

It's content marketing as a positive rather than a negative force.

[ghaff → PaulHoule]

Good content marketing should be a positive force. Done well, it's win-win. Readers (including potential/current customers) get interesting/useful content; you get your brand out there at usually fairly low cost.

[CarVac → ghaff]

Backblaze and Lensrentals are shining beacons of content marketing.

[jiveturkey → CarVac]

Cloudflare pretty good at it also.