BackBlaze is absolutely genius at marketing. They are one of the few companies that know how to produce “ads” that are both super interesting and useful while explaining how their service can solve a real need.
I absolutely love their hard disk stats as well. Whenever I read one of their articles, I get the warm fuzzy feeling that these people really know their stuff and that my data would be safe with them.
Kudos for building great service and marketing in such a useful and informative manner.
It's really a textbook example of content marketing. Mind you, they have a good service to go with it. But the visibility they get from things like their hard drive stats is worth a huge amount.
People severely underrate content marketing in my experience. Or misunderstand it. Just having a popular technical article on your business domain is good. You don’t have to do anything clever in the article itself marketing your business.
I miss Basho: we’d frequently post quality distributed systems content on our blog, and running the RICON distributed systems conference was quite a privilege.
> It's really a textbook example of content marketing
It's a textbook example of excellent content marketing. Not many services can do it like Backblaze, because not many services have something this interesting to write about.
Good content marketing should be a positive force. Done well, it's win-win. Readers (including potential/current customers) get interesting/useful content; you get your brand out there at usually fairly low cost.
I absolutely love their hard disk stats as well. Whenever I read one of their articles, I get the warm fuzzy feeling that these people really know their stuff and that my data would be safe with them.
Kudos for building great service and marketing in such a useful and informative manner.