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I doubt that anyone is the least bit influenced in their car choice by how cool the brake lights look.

Of course they are, it's part of the car's styling and car manufacturers spend a lot of money on car design. The shape of the tail lights helps dictate the shape of the car's body.

If you think taillights have no effect on styling, imagine a 1960's Mustang tail light on a modern Tesla:

http://www.oldcarsguide.com/ford/mustang/images/1968-mustang... http://gas2.org/wp-content/uploads/2014/07/lighted-t.jpg



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