The most effective action tech companies can take is to pour rivers of money into immigrant advocacy and legal aid organizations, and to make sure their CEOs speak out loudly, right now.
Banners don't matter. Net neutrality mattered in October, doesn't really matter now. Get your head straight.
That won't help change attutiudes. It will reinforce existing attitudes.
"See! Immigration is good. These immigrants and their kids are building services!"
"See! Immigrants are hiring other immigrants and their children to provide lower cost labor and networking out-of-country and locking us out of the market."
If you want to change, you need a slogan like
"American made, American owned, American labor." along with the (now disappearing) attitude that American is not an ethnicity, it is a lifestyle.
I am not sure that legal aid/advocacy will help those affected here. The President has wide latitude to make immigration decisions. Love it or hate it, the new policy is what it is and the courts are likely not in a legal position to be able to overturn or make an end-run around it, regardless of how compelling the argument in a given case is. Encouraging new and timely legislation is much more likely to be effective if you are opposed to this executive order.
1) You don't have the right to counsel in immigration hearings. There are several organizations that provide free legal aid.
2) Immigrant communities are scared and need to know their rights, and have a trusted source of information. There are unfortunately a ton of scammers who prey on scared people.
3) These organizations are a helpful intermediary between vulnerable people and government agencies, police, etc.
Banners don't matter. Net neutrality mattered in October, doesn't really matter now. Get your head straight.