Making devices slimmer seems to be a trends among the smartphone designers. It results in uncomfortable grip on device which eventually makes most of the users buy cases, which ultimately makes the phones thick for less good reason. Moreover, trimming the thickness of the devices by few millimeters trims down the life and stability of the battery significantly.
I am wondering what the smartphone designers see in thinning the devices by few millimeters when it could be significantly better with a little extra battery fat?