> I can't imagine a significant number of people switch between ecosystems deliberately -- in either direction.
When my current 5s dies, I'm almost certainly buying an Android phone. From what I've seen, with the right phone I can get very similar UX for about half the price.
Interesting. If I may ask, what is your investment -- or if you prefer, sunk costs -- in the Apple ecosystem with iTunes/Beats, App Store, iCloud, and the like?
I think if I had a number of paid apps, lots of files uploaded, and were paying for iTunes streaming, those investments would keep me with Apple as opposed to switching to a platform where nearly all of these are unavailable, and had to migrate my data and find alternatives.
When my current 5s dies, I'm almost certainly buying an Android phone. From what I've seen, with the right phone I can get very similar UX for about half the price.