"Sports" is not about to pop. Anecdotally, I would assert sports (NFL, NBA, futbol/ soccer) seem to be growing more popular to every day people.
What is potentially about to pop is the "entertainment" apparatus around Sports. Ie ESPN's programming the majority of hours per day that sporting contests are not airing.
It feels like ESPN is going the way of MTV. I doubt that music is less popular than it was in the 90s, but the one of its strongest previous consumption channels was disrupted by dozens of access/ consumption points - and simultaneously instead of dedicating themselves to airing music videos, MTV began to divert a lot of their airwaves (and I would assume resources) to reality TV and non-music video content.
ESPN (specifically) is in a similar position. On one hand, they appear to be working hard to offer streaming options - but they haven't gone all in on any type of consumption based or bulk access (to my knowledge)...
Instead, they put "characters" like Mike&Mike or Stephen A Smith to put on shows that are related to sports.
Unfortunately for ESPN there are too many content options (as well as competing sources for contract rights) for them to skate on thinly veiled sitcom characters and _very_ poor quality highlights in a world where we aren't locked in to 1 or 3 "channels" to access what is happening in the Sports world.
To answer some of the questions you are getting about the logical error:
The logical error is assuming that sports franchises are overvalued just because the entertainment options that report on sports (ESPN) may be overvalued.
The OP is saying that reddit/r/cfb, reddit/r/nba, bleacher report, twitter, youtube etc. all now actively compete against ESPN's cash cow, highlights / analysis.
People are tuning in to live sports more than ever, and sports are the only consistent option for TV advertisers to capture viewers due to the importance of watching sports live.
Several major college football conferences will be renegotiating their TV rights over the next 36 months, including the Big 10. Most people expect it to be the highest price ever paid for TV rights because there are so few 'live' options left for advertisers and the Big 10's viewership is increasing rapidly. At the same time, less and less people think ESPN is important.
Is it really the case that fewer people think ESPN is important or is that more people think cable is useless and dropping it. Many of which didn't watch ESPN to begin with. The real issue is the non sports watchers are no longer subsidizing the sports watchers. B
I thought you had a great comment, but when I read the rebuttals, I realized that it needed a more detailed explanation for people who do not watch sports and assume that ESPN is "sports".
Since you cannot buy ESPN alone, we do not know who is cancelling ESPN because they never cared about ESPN and are simply ending their relationship with cable. I know that if it wasn't for live sports, I would not have cable and from talking to friends that also seems true. Those 7m subs that ESPN lost, may all be people who switched away from cable because ESPN wasn't important to them. If that is the case, ESPN may be able to actually get more value from less subs.
There are going to be a lot of bloggers out there that do not understand how value is migrating from one group to another. Its a complex problem for cable companies and ESPN and I think ultimately, sports franchises are going to be able to capture most of the value.
This is not quite accurate. You'd have to figure that if people are canceling subscriptions as part of a random process, then they ought to also be signing up for a subscription randomly too. When it averages out, ESPN should be seeing about as many people canceling as they see signing up if it all just comes down to noise.
If it's not all noise, then there are a few different scenarios:
1. Some exogenous factor is causing more people to cancel in general than to sign up. This would mean that across the board every television content provider would be seeing similar subscriber loss as what ESPN sees. I'd argue that we're not seeing that, even though there is huge rage against the major cable providers. People are tuning into live sports on network TV more than ever ... so if they are doing that, yet ESPN sees consistent subscriber loss uncompensated by complementary new account sign ups, it's evidence that people are indeed choosing to drop ESPN specifically.
2. There could be an exogenous factor causing people to sign up for cable more than drop it -- in which case ESPN's subscriber loss would be even worse. I don't think we're seeing this either.
3. It could be the endogenous factor that ESPN's content offerings are no longer compelling. This is generally directly tied with advertising metrics, so if advertisers are putting a red flag on ESPN, you can bet that they did lots of due diligence to ensure they were measuring the right thing, and not some accidental side effect of exogenous changes in cable habits overall.
On this last point, I think it bears pointing out that ESPN has a lot of different digital properties. There is the WatchESPN app which provides a ton of free content that doesn't require anything but an internet connection, even though it also provides more premium content that does require you to obtain login credentials through a supported cable provider based upon your level of ESPN subscription.
It's very easy to see how they could use the overall viewership statistics of WatchESPN combined with the specific statistics based on the subset of viewers who actually log in via a subscription to watch WatchESPN content. From that you could derive reasonable estimates of the changing number of subscribers.
Add on to that things like fantasy sports accounts, "insider" subscribers, and so forth, and it should give you a decent holistic understanding of whether subscriptions overall are increasing or not specifically in response to ESPN's offerings.
Not a logical error at all, much less a major one. The obfuscated "taxation" of American households led to higher bids for airing games which led to salaries for players and higher valuations for teams. The cost to ESPN of the entertainment (Mike & Mike, Bill Simmons, etc) is a laughable fraction of the cost of broadcast rights.
So I believe the author is possibly correct in his assertion that cutting off the money from non-fans (since fans will presumably pay in some way) will materially affect the valuation of these leagues.
To be precise, I'd say the article's core argument is something like: The obfuscated upper bound of $40/mo/subscriber cannot be recovered since the transparent pricing upper bound is $20/mo/fan. ESPN currently accounts for approximately half of all revenue for major league sports teams. The internet is driving unbundling which is forcing a move from obfuscated to transparent pricing.
With that premise and those numbers from the article, the crash will be something like a 35% drop in revenue (bounded by 25% and 50%) for sports teams when the transition from obfuscated to transparent pricing is complete. That seems like a big deal.
I think the mistake is assuming that $20/mo/fan is the upper bound. That's just a baseline direct subscription number. What ESPN should do then is offer a menu of more specialized sports products on top of that baseline. I do think there's going to be a painful transition in their business model in moving from leveraging a price from a wide range of cable subscribers, to offering premium products directed at sports fans. But, for all the pain, I think there's plenty of money to be made.
Pricing per-month is not the way to go. They need to move to streaming, and price per-event. $5 per event sounds like a great deal, and I bet I'd end up spending more than $40/month at that rate at least at certain times of the year (i.e. when my favorite sports are in season).
One could argue the non-fans do not substantially subsidize NFL programming - Disney is able to capture most of this value internally as opposed to the specific leagues.
i.e. the value from bundled programming profits don't get passed on to the NFL
Another dimension here, the millennial sports fans I know don't like ESPN (TMZSPN). I feel like they're digging their own grave especially with stunts like the terrible treatment of one of the Millennial Gods, Bill Simmons and their dismantling of Grantland. You can feel out this ESPN sentiment on various sports subreddits too, like r/nba, a community of 300K users, who from time to time will collectively pile on disdain for ESPN, usually for their often sensationalist (terrible) coverage, dramatizations, politics, and censorship of important issues like ones that make the NFL look bad. Not entirely sad to see ESPN on the wayside.
Maybe a new request for startups could pop up, "Kill ESPN".
I couldn't agree more. And when you look at ESPN's actual sports programming it's mostly SportsCenter and talking heads, ie, non essential viewing to sports fans. MLB and NBA are all on local affiliates or TNT/TBS, and NFL has one game per week on ESPN and the rest on Fox, CBS, and NBC (and NHL is somewhere not on ESPN). Basically ESPN has a nice hodgepodge of college and pro sports, but isn't really necessary to any one fan base.
Where's the logical error? If ESPN switches to an MTV type model to survive as you assert, then they're going to stop paying tens of billions of dollars each year to the leagues. The leagues and sports will survive, of course, but the transition will be very painful.
Agreed, this seems to conflate sports in general with the specific issues faced by sports-entertainment complex that is ESPN.
The dramatic increase in the valuation of sports is largely due to it being one of the few remaining forms of entertainment that can still reach people with advertisements. Most people watching games want to do it live, which means they cant block or skip through commercials like they would with an everyday TV show.
The comparison with MTV is insightful. But what do you see as the equivalent of "dozens of access/consumption points" in sports? (I'm not following any organized sports)
Just thinking out loud, there are a few angles to it.
#1 is that ESPN doesn't own the rights to air all sports (1), they have rights to certain events or leagues to air games on certain nights. For example, ESPN only airs 1 NFL football game per week, which is on Monday night. CBS, Fox, & NBC air games (which are subject to localized markets) on Sundays at various times.
Another example, DirectTV (a satellite provider) offers a content package called NFL Sunday Ticket which gives subscribers the ability to stream any game live in any market (which is in many NFL fans opinion, the superior option).
... which brings another note to the parent topic - I would assert Sports (specifically the individual sport leagues) are effectively monopolies. The NBA is the professional basketball league in the USA. Its largely considered the best league in the world. It's product is very difficult to replicate. So those specific "properties" will continue to try to maximize their value as well as grow their audiences - and its not like you know Seinfeld is super popular so you can just write a new show and call it Friends.
2. When I was growing up, Sports highlights were ESPN's bread and butter. You couldn't watch every game the day or weekend before, so you watched ESPN that morning or night to see what happened and the spectacular plays. Well, now twitter or youtube or reddit are better sources of highlights than ESPN. They are on demand, close to real time, and (IMO) often higher quality.
3. Lastly, the "analysis" and ancillary Sports content that ESPN works hard at, is very competitive now. There are great podcasts and blogs for every sport and most teams. Those channels can be accessed almost anywhere - and they are often more "targeted" than what ESPN is offering.
For example, I am a Memphis Grizzlies NBA fan. Let's equate that to I'm an Enterprise SaaS fan. Well, r/MemphisGrizzlies is kind of like Jason Lemkin's SaaStr - a site dedicated primarily to my specific niche. ESPN would be more like TechCrunch at large.
The other problem I think ESPN has is that they've dumbed down their content a bit, in an appeal to the masses. Now hardcore sports fans are moving to other venues to follow sports because ESPN isn't what it used to be.
Sports subreddits are a prime example of how hardcore fans are finding more focused and higher quality venues to follow sports. The comments on r/NFL or r/NBA seem to be of a much higher quality than those on espn.com. As you said, over time it means fans just use those sites as their sports portal rather than espn.com or Sportscenter.
Not sure about dozens, but: you can get push notifications to your phone about teams you follow; scores & updates available right within your fantasy sports app; highlights endlessly replayed on Vine etc; blogs and analysts on Twitter to provide insights without need for a bloviating ESPN pundit; endless ways to identify with your favorite teams, non-score updates & behind-the-scenes stuff via Facebook and Instagram; near real-time sports news on any number of sites.
> Anecdotally, I would assert sports (NFL, NBA, futbol/ soccer) seem to be growing more popular to every day people.
Are they? As average IQ continues to rise (the Flynn Effect), I would expect to see fewer and fewer people being as heavily devoted to sports as previously, not because sports fans are stupid, but because intelligent people are capable of enjoying more than just sports. The folks in my D&D game like to talk about the game sometimes, but they have other fun things in their lives too.
>not because sports fans are stupid, but because intelligent people are capable of enjoying more than just sports
So it's not that sports fans are stupid. It's just that non-stupid people aren't so interested in sports. Got it.
There has been and still is something of a shunning of sports among the "intelligentsia". There have been studies about it, and how people who wish to be perceived as smart tend to avoid the things viewed as common. That still continues but I think it's reducing in frequency at least with respect to sports.
I work with a lot of really smart people. A big chunk of them are invested in sports and discuss games at work, wear jerseys on Friday, etc.
Also, if the average person is really interested in sports, then generally rising IQ wouldn't change the number of people interested in sports. The number of average people is still the same when everyone's IQ rises.
> It's just that non-stupid people aren't so interested in sports. Got it.
No, it's that they have other things they are interested in. Rather than spending 50% of their time on sports, they might spend 10% of their time on sports and 40% on something else. That's not a negative thing: it's just indicative of the fact that the brighter one is the broader one's horizons.
> There has been and still is something of a shunning of sports among the "intelligentsia".
No doubt because sports is something at which one can excel while not being particularly intelligent. Again, that's not a negative statement: it's just that physical and intellectual ability don't seem (to me) to be highly correlated.
> I work with a lot of really smart people. A big chunk of them are invested in sports and discuss games at work, wear jerseys on Friday, etc.
I was very careful not to say that intelligent people hate sports, because I too know many intelligent people who enjoy them. All I'm suggesting is that I suspect that as IQ rises people will spend less of their time on sports because they will spend more of their time on other pursuits.
> No, it's that they have other things they are interested in. Rather than spending 50% of their time on sports, they might spend 10% of their time on sports and 40% on something else. That's not a negative thing: it's just indicative of the fact that the brighter one is the broader one's horizons.
Has it occurred to you yet that your beliefs here might just be incorrect? You're clearly biased against sports and sports fans, and you're letting that affect your critical thinking.
Less intelligent people might spend 50% of their time on sports. They might also spend 0% of their time on sports. There are a million hobbies that people can have and relatively few of them have anything to do with intelligence. Smart people can (and do) watch sports, just as dumb people can (and do) hike, bike, fish, paint, cook, homebrew, and play D&D.
> it's just that physical and intellectual ability don't seem (to me) to be highly correlated.
That's true. There seems to be little correlation between the two. It's critical to realize that the two are not negatively correlated either, though.
> I was very careful not to say that intelligent people hate sports, because I too know many intelligent people who enjoy them. All I'm suggesting is that I suspect that as IQ rises people will spend less of their time on sports because they will spend more of their time on other pursuits.
I'm doubting that's really the case. Has interest in sports declined since the 1930s? Because measured IQ has certainly risen.
I can't watch live TV due to the ads, and sports is no exception. If you've seen the statistics on actual play time during your average football or baseball game, you know how large a majority of time is given to mindless banter and commercial breaks. My sports viewing recently has been limited to gifs of incredible athletic feats, which are the rare moments you watch the games for anyway.
There's so much quality content produced for or available on on-demand streaming these days, to the extent of it being called the golden age of television, that when I have 2-3 hrs I could devote in front of the TV, I'm not going to give it up to a long sequence of commercial breaks. I'll catch the highlights of the game afterwards or just check the score on my phone.
That being said, going to live sporting event with friends always makes for a good time.
NFL All Access is $100/year. It doesn't show live games streaming, but you get the full replay after the game AND the option of watching the 'condensed' version which cuts out all of the crap. I haven't paid for it yet, but I've seen the condensed games elsewhere.
Not being live will hurt that option somewhat, but since most sports I watch are time-shifted anyway (F1 races in the middle of the night, Football games whenever I can find time to watch, etc), it's not that big a deal.
Actually, right now, there's a free week trial and an $85 for the remainder of the year option. For the free week, you have to cancel or they bill you automagically. But I'm thinking of giving it a try (I don't have cable, and I'm a fan of an out-of-market Football team).
I agree, and there's a world of "high intelligence" entertainment options opening up every day - deep videogames, compelling serialized TV, hyperniche social media content. The old model of sports entertainment - mostly passive spectating - seems counter to the richly interactive, highly social trend that software is leading us toward.
> Clearly there would be a significant IQ difference between the average sports fan and the an average D&D player.
Really? What do you base that claim on? The fact that lots of "geeky" people play D&D doesn't mean that the average person playing D&D is actually smarter than the average sports fan. In college I knew some smart people who played D&D, but I knew some dumb people who played it, too.
The people I knew in college who watched sports were also in college...
Also, attending college does not guarantee that one is above average intelligence. The average intelligence of college attendees is higher than the average intelligence of all adults, but there are certainly some college attendees with below-average intelligence.
Cord cutters will not be Sports Fans for the vast majority. Some will pay for online service but MOST are not able to watch sports.
As cord cutters increase the sports fans will decrease.
The money can only go up if the prices continue to go up to attend the games or watch live.
Personally I watch basketball and more and more esports have been more my focus. I don't watch football, baseball nor hockey which I did when I was younger.
Don’t buy ESPN’s PR talk that its 7 million-household dip in subscribers is just a blip.
When ESPN was adding subscribers, the $6.50 per-month-per-subscriber it charges to every cable operator meant $78 of additional annual profit for each new subscriber.
7,000,000 * $78 = $546,000,000
Yeah, that's definitely not a blip.
The reason this affects sports leagues is because a huge chunk of their revenue comes from TV.
ESPN pays the NFL nearly $2B per year[1] just for Monday Night Football - or roughly 16 games a year. That's more than $100mm per game.
It's becoming pretty clear that ESPN isn't going to be able to afford TV rights deals like that for much longer. Which means the NFL is going to have to find someone else (there is no one else) or reduce its prices. When the sports league revenue drops, collective bargaining agreements will be disrupted and the result will be labor unrest and (potentially) team bankruptcy.
It's going to be entertaining to watch the entire industry implode before our eyes. When it's all over, we'll be able to enjoy sports as they should be - any game, streaming for a reasonable price, no blackout dates or other restrictions.
It's a shame an entire industry has to collapse to get a good user experience.
> Which means the NFL is going to have to find someone else (there is no one else)
Except NBC, CBS, FOX, Yahoo (hah), and the NFL itself via NFL Network, all of which already have contracts with the NFL which are worth more combined than ESPN's. For the NFL, having ESPN drop out would probably be a blip.
NBC, CBS, and FOX are all as reliant on cable subscription revenues to pay for their NFL contracts as ESPN.
ESPN isn't losing subs because people are calling their cable companies and saying "I don't want ESPN". They're losing subs because people are cutting the cord.
Without knowledge of NBC/CBS/Fox's internal balance sheets, this seems unlikely.
1. The sports networks these companies have launched are all fledgling and receive a miniscule subscriber fee relative to ESPN.
2. All 3 broadcast their games over the air. Cordcutters undercutting (ugh) ESPN's ability to bid too much on NFL rights might bring down the price for NFL games a little bit, but there's still going to be plenty of demand not tied to cable subscriptions.
Without knowledge of NBC/CBS/Fox's internal balance sheets, this seems unlikely.
I'll concede that I don't know them any better than anyone else speculating on the matter, but I know for sure that all three networks get a per subscriber fee from cable companies like any other channel on cable.
The NFL has 15-16 games per week. Of those, 4 or 5 are on the local broadcast (three or four on CBS and FOX, one on NBC in the evening). If you want to access the other 11 games, you're reliant on cable-based access.
And the NFL is a unique animal here. MLB, NBA, and NHL are all completely reliant on cable-based delivery methods.
The sports networks these companies have launched are all fledgling and receive a miniscule subscriber fee relative to ESPN.
Fox Sports is not fledgling. They've been number 2 to ESPN for most of their history, and a huge number of NBA and MLB games are broadcast on Fox Sports.
Sports as an industry clearly needs cable subscriptions to support its current business model. And those cable subscriptions are reliant on people that don't watch sports paying for them anyway.
Eventually the sports industry is going to be forced, one way or another, to deliver a better user experience, and it's highly questionable whether or not they'll be able to generate the same revenue without the support of non fans that cable brings.
The NFL has 15-16 games per week. Of those, 4 or 5 are on the local broadcast (three or four on CBS and FOX, one on NBC in the evening). If you want to access the other 11 games, you're reliant on cable-based access.
True, but you still have to pay the Sunday Ticket Premium of 300.00 or whatever it is now for the year. DirecTv paid 12b for it last time the contract was up, and my guess is they don't fully recoup in that in the Premium (part of the value is that it's DirecTv exlcusive). Whether the NFL can make as much selling the package (or a different one) a la carte is impossible to say.
Fox Sports is not fledgling. They've been number 2 to ESPN for most of their history, and a huge number of NBA and MLB games are broadcast on Fox Sports.
Fox Sports (and FSN aren't) but FS1, the non regional Fox network with the highest subscriber fee, is.
But I think I agree with you on a broad level that the sports other than football are going to have to rebuild their revenue structures (probably via direct access streaming) before the cable complex completely collapses. Football is largely, but not completeley insulated.
> For the NFL, having ESPN drop out would probably be a blip.
Perhaps, but worth noting that when NHL ended their relationship with ESPN business suffered.
While NFL is much larger, w/ greater and more diverse revenues, NHL suffered all sorts of unintended consequences, like reduced exposure when ESPN deprioritized hockey highlight packages.
The NHL isn't the greatest example (they left ESPN the same year they also skipped a season with a lockout to implement a hard salary cap), but it's the best of the major leagues.
* They had a small national contract with NBC and showed top games on OLN, a tiny cable sports network that mostly showed fishing.
* OLN became Versus, which later became NBCSN (after Comcast & NBC-Universal merged). NBC airs the higher-profile games (many playoff games, marquee weekend matchups, and most outdoor games), so cable ratings will be a bit lower as a result.
* Looking at the ratings for the final round, they're up more than 100% over the current period (2007 averaged a 1.2 rating, while last year's final scored a 3.2 rating; these ratings fluctuate greatly based on the teams taking part).
The NHL is interesting, since the hard cap puts them in a position to be able to slowly ratchet down without putting as much pressure on teams. On top of that, hockey has always been more gate-driven than TV-revenue-driven, so as long as attendance figures stay high, they'll be OK.
That's completely backwards, ESPN dropped the NHL. NBC picked up NHL rights for next to nothing and did a good job growing the package into a compelling brand, which resulted in them paying a good bit more (yet still less than the other 3) for the rights.
The argument for bundling is that it subsidizes production of the long tail of TV programming that would never exist if each production had to stand on its own feet.
But cable providers can't be satisfied with the status quo. They want more and more money, so they are killing the golden goose. Americans were perfectly willing to pay $30-50 a month for cable. Industry greed has kicked that up to $70-80.
It boggles my mind how utterly stupid they were to, not just negligently let this happen, but to work as hard as they can to force consumers to look for cheaper alternatives.
The scenario is as follows: ESPN is the reason people buy cable. Without it cable is dead. Cable companies MUST have ESPN so ESPN has an enormous amount of leverage and use it to extract as much cash as possible. In this case cable providers are just the middlemen; either they say no to ESPN and lose all their subscribers, or raise the rates to untenable levels slowly and eventually lose all their subscribers while making a boat load of cash on the way. They unsurprisingly chose option B.
This is interesting in light of another trend: Just recently the citizens of Hamburg rejected having the Olympics in the city in a referendum. And they weren't the first, a number of cities have rejected major sports events when the people were asked.
What's going on there is imho quite similar: By default it's expected that the costs of major sports events are largely payed by the public. But a large part of the population has no interest in that and asks why they should pay to make people rich that they don't care about.
It seems the sports complex is in large partsdepend ing on income payed by people that don't care about it. It's only good if that's going to end. Sports events should be payed for by the people who like it, not by everyone else.
The issues with the Olympics are a bit different. Cities and countries are looking at the costs and realize that, for the most part, there's no way for them to recoup the money they'd have to spend on the infrastructure. Plus, at least in Norway, people were really unhappy with the demands of the IOC - among other things, there were silly demands such as a cocktail reception with the king, and a bunch of other perks that don't sit well with people.
There was a time that I felt the same as you. As the years passed, my view shifted: Thank goodness for stadiums and sports franchises. Where would all those particular assholes (and I'm not saying all, or even the majority of sports fans are assholes) congregate if it weren't for sports bars and stadiums? The price we pay is definitely inflated, but I've come to appreciate the societal separation it provides.
The Olympics are particularly notorious for being a complete money sink. The host city builds all kinds of infrastructure to support them which become useless eyesores after the Olympics are done. You can find photos of abandoned and unused Olympic venues from as recent as the 2004 Athens and 2008 Beijing Olympics.
I cut the cord 5 years ago now. I haven't looked back. Live sports is really the ONLY thing I miss, but you can go out to dinner at a bar a couple times a month for what cable was charging you.
Same here. And the best thing about it is how little time I spend watching crappy TV. What I do watch, I watch on purpose at the time I choose. And even buying TV shows to watch current seasons, I still only spend about 50% of what I used to spend on cable, including Netflix and Amazon subscriptions (and Amazon shouldn't really count since I don't buy it for the video access).
I'm a pretty big fan of the EPL and soccer generally like you. I go to at least one Spurs match at WHL every year, and most weekends will watch 3 or 4 other games and a bunch of highlights.
I cut the cord in 2009, but to be honest it was a little easier back then.
foxsoccer.tv had the live streaming rights to every EPL match and had them all on demand for replay. The web service was truly awful and a lot of times a stream would break in various ways but it was "good enough".
ESPN had the champions league in those days, so I had to "borrow" my parents cable credentials to watch.
Can't remember where I watched UEFA Cup at the time, but Fox Soccer may have had the rights.
Things have changed a bit, with NBC owning EPL rights now. I can only watch by continuing to "borrow" a friend or relative's cable subscription creds.
But the NBC sports streaming service seems to no longer show all the EPL games, and certainly almost none are available on demand. So I've lost so much trust that I just go to reddit.com/r/footballdownload directly when I want to watch something.
ESPN has most international matches, Euro/WC qualifiers, friendlies etc. Still need to log in with a cable subscription.
BeIN has a bunch of content too, like Bundesliga and La Liga and Serie A. But for some reason a Comcast xfinity credential doesn't get you web-based access. A few other cable provider accounts do though.
Sooo, to sum up after writing all this I'm realizing that it's pretty terrible unless you're willing to use a friend's cable subscription credentials, or you're willing to watch replays on an illegal streaming site.
I also cut cable 8 years ago and haven't turned back.
It was hard at first for sports because I had to watch random internet streams that were often bad quality, getting shutdown or full of browser ads (just use adblocker.)
In the last few years it has gotten a lot better. Almost every network has an AppleTV/Amazon Fire/Hulu app or online streaming service with cable quality streaming. Most of them require you to have cable subscription, but thats easily circumvented by using a friend's TV login.
I stopped my cable subscription a couple of years ago. I bought an antenna for live sports. I watch football, and my team is always broadcast on a local channel (I believe that it is always like that for NFL, because they know that they need to ensure their core fans can watch the game). I don't watch other sports much so I don't know how well this strategy would work.
You can have local blackouts if they don't sell enough of the seats in the stadium. It doesn't happen a lot, unless you live in the Jacksonville market.
On March 23, 2015, the NFL's owners voted to
suspend the blackout rules for the 2015 NFL
season, meaning that all games will be
televised in their home markets, regardless
of ticket sales
It's not coming back. There was a lot of political pressure for this to happen, and the NFL isn't totally tone deaf.
That's just what you do when you have a monopoly. Your customers can't go anywhere else to get your product, so it doesn't matter as much how you treat them.
It's a monopoly without lockin, though. It's entirely possible for customers to just stop being customers, which seems like the likely result of abusive behavior.
The same could be said of religion. But people seem to have a pretty strong need to participate in that kind of thing. They often make it a very strong part of their identity.
Sports is the main reason I don't have cable. Would I pay $20 for a few HGTV channels, and a few Discovery channels, and HBO? Sure. Would I pay $50 for the same + 20 sports channels? Nope, sports have 0 value to me.
Not a huge loss though, netflix helps make up for missing content.
Conversely sports is the only reason I do have cable. Maybe these dinosaurs are realizing that the casual sports watcher (i.e. not me) aren't willing to be forced into a specific delivery system.
Same here. (and I have the most basic package).. Right now, for me dedicated streaming NBA/ NFL are too expensive or tied to specific cable subscriptions.
Honestly, sports have negative value to me, like ads. The manufactured excitement, the soap opera lives of the players, the constant assumption by the media complex that I must care about who plays and wins are draining. If I could pay for some sort of sports blocker which would prevent me from having to know about what sports season it is and what athlete is doing what, I would throw my money at it. Likewise for actors pontificating about science and politics…
There's a difference between sports and sports entertainment. ESPN (and many others) sell sports entertainment. What you have described as having "negative value" is sports entertainment.
What's funny is, I felt the exact same way -- I cut the cord SPECIFICALLY to choke off ESPN. I want unbundled content so I can pay for the channels I value.
But, ironically, I realized the main reason I watch video content is for sports. It's just sports that the ESPN world doesn't value. I watch every Formula 1 qualifying and race session, but ESPN doesn't care, and anyway, F1 coverage in the US virtually died with the death of Speedvision/Speed Channel.. it's only now coming back, but it sure ain't on ESPN.
About the only other thing I care about these days is the occasional NHL game and live football game, but I follow an out-of-market team and ESPN doesn't help me much there anyway. 99.9% of their content is drivel -- I simply don't care about the analysis or talk shows or sports center.
So, I guess I do value sports, but I sure as hell don't value ESPN, and I'm happy to cut off their funding.
Bring on unbundled content so we can vote with our dollars.
I can't speak for the US but in the UK the primary driver for satellite television is sports. People don't pay almost $200 a month for what can be had on Netflix and NowTV.
In fact I remember the panic from Sky when courts forced Sky to basically give up some of the EPL games. Sports is huge in the pay tv arena.
$200 a month? I'm not aware of anyone paying an amount even approaching that. The Sky Sports bundle - which is 7 sports channels, Premier League, etc - is £45 per month at face value and cheaper with negotiation.
If you maxed out a US cable or Satellite service you could hit $200, especially if you're paying for things like NFL Sunday Ticket on DirecTv, which gives you access to all of the football games.
According to [1], watching every top football match in the UK will cost close to £100/month, which is $150. Probably less with a bit of negotiation, or switching suppliers for limited-time deals.
Umm, yea you can. You can buy it through the app, no Verizon/Optimim needed. They probably have some clause in their contracts with cable companies that they won't directly sell access, but you can go through Google/Amazon/Apple just fine.
The subscriptions are handled through in-app purchases. I cannot load any of those apps onto my existing devices. So now I have to buy a device, so that I can subscribe to HBO Now?
The point is that the blanket statement, "And you can get HBO without getting cable," is correct but not complete. You still must flow through a provider, and the providers are not universally available. A random person with an internet connection and a computer cannot order HBO Now.
The NBA just entered a massive television deal that kicks in next year. Since player's salaries are tied to the amount of revenue the league makes, a lot of players stand to make upwards of 50% more than they make now. It's a massive deal, so it's hard to swallow any impending doom. I just think viewership will continue adjusting where they get their content from.
I haven't seen anything about changes to streaming in the new deal other than the contract leaves the issue open for negotiating a joint-partnership that could supersede previous limitations, which included teams in your local market, nationally televised games, and the playoffs.
I absolutely love NBA basketball and although I don't watch a ton of it, it probably makes up for 90% of my television watching while it's in season. But I have to pay a cable bill upwards of $100 / month to do so. I really hope professional sports follows the decoupling model and offers higher-value streaming options in the future.
The NFL's online offering is equally restricting, but local NFL games are generally broadcast over-the-air, so you can pick them up with an antenna, making cord-cutting easier.
Your comments remind me of what happened in the music industry in the late 90s and early 2000s. Several of the big name artists (eg Mariah Carey, REM, Robbie Williams, even Prince) signed huge multi-album recording deals. I guess the sentiment was that these artists with a proven track record were a safe bet, even a sure thing.
Pretty much every one of these deals turned into a financial disaster. The biggest of these was probably Mariah Carey, who ended up being paid $28m not to sing [1].
My point is that the presence of massive deals doesn't guarantee continued growth or success.
The most ominous part of this article is the loss of 7m subscribers. ESPN has managed to shake off--so far--the overall trend that cable TV is dying. The average age of TV viewers is increasing [2], which is bad for advertising and thus bad for revenue.
In the US, the more subscribers a cable or satellite TV company has, the more bargaining power they have, which translates to lower per-subscriber content costs. This is why Comcast wanted to merge with TWC. It's all about reducing TV costs. It's also why cable companies will practically give away TV (ie your cable Internet is under $20 with a TV package or $60+ without).
So for the last 10+ years, ESPN has managed to thrive in a market where demographic trends are ultimately against them. The flood waters are still rising and eventually you run out of dry land.
> Pretty much every one of these deals turned into a financial disaster. The biggest of these was probably Mariah Carey, who ended up being paid $28m not to sing
I worked in the entertainment industry during this time.
Great point to remember specific to Mariah Carey was that she was originally signed by Tommy Mottola who she eventually married WHILE he was the head of the label (Columbia) & Music division. This 'business' decision had a very personal side. It was more than just a financial disaster.
Sports packages are already unbundled if you look closely. There's NFL, NBA and I'm sure NHL and MLB streaming packages for European customers. They are pricey compared to what we are used to but if that 40/month for ESPN is accurate it's a decent deal.
I pay 280 Euro/season for the all access NFL package. Nice HD streaming with lots of extras, access to all archived games etc.
NBA is 250 Euro iirc.
[And no blackouts etc. for Europeans...eventhough I'm not sure I think UK customers had some blackouts since the NFL is a pay TV option there...blackouts are a silly concept, glad we don't have them]
It's a massive deal, so it's hard to swallow any impending doom.
To me the deal seems more like the deals major A-list movie stars make: a cut of the up-front box office instead of a fixed salary. It's risky, but a massive upside if the movie is a hit.
If the NBA's revenue slides because of falling TV revenue, won't they be pulled down as well?
The current problem with all of these deals is blacked out games. I subscribe to the NHL GameCenter (same thing, different sport) and for the money you pay, the things you can't watch are ridiculous (it's worse than the NBA one). Only out of market games are allowed, no nationally televised games (always considered "in market," even if they're showing on obscure channels), and the NHL doesn't give you any of the post season. I follow an out of town team that's bad, so it works for me.
It's the weird straddling of "old model" and "new model," and the big players trying to catch up while keeping contracts happy. Up until this year, for example, when I watched my team play on their home channel, I'd get all the commercials too. So, same as being in-state. Now I just get a message about a commercial break.
The weird crux of it all is that you can watch many of the games if you want to wait 48 hours after the broadcast ends. However, in a world so connected, even not being on social media, even following a team 2,000 miles away from me, it's still hard to be purposefully oblivious to what's happening.
I was sorta hoping the next round of contracts would leap the content divide and make streaming a first-class citizen along the rest (I don't mind watching commercials while streaming, I'd assume that would just make those spots even more lucrative.) But it looks like we're still a couple years away from that.
Yea, the Red Wings are the one thing I miss after cutting the cord. The only option for me other than GC is going to a bar, and for a few reasons, that is not an option either. So, I catch the highlights online, go to the rink when I can, and try to make sure that taking the kids to my parents house to visit just happens to line up with a game night.
My bad team that's not near me are the Avs, so I hate you out of necessity. I'm sure you understand. :)
Not that it's a great replacement, but I've really grown attached to listening to the audio-only streams through the NHL app. I'm pretty sure those aren't blacked out anywhere, and radio is still very entertaining. I especially love the crew in Ottawa and the crazy old man in Pittsburgh.
Of course, there's the whole weird, questionable business model world of hockeystreams.com -- which puts really high quality streams of all sorta of hockey games up live (not just NHL, but I believe AHL and others too), probably proxied in from other places that don't have all of the silly restrictions. Their site isn't much right now, they limit subscriptions and during the season it's all "use" mode and no "sell."
Yea, I always seem to miss the "sign up" window at hockeystreams. I'll have to check out the audio stream, I hadn't heard about that, and I listen to a whole bunch of podcasts so I'm no stranger to audio-only entertainment.
Also, I totally understand the hate from an Avs fan, and can only say, ¯\_(ツ)_/¯
In the US, League Pass doesn't get you your local team, the national games, or any of the playoffs.
I know outside of the US, they offer an international version that has it all and seems great, but they can't do that because of television deals in the US.
I don't have League Pass, but I looked into the option last season. It turns out they black out the local team's game based on your IP geolocation. Aside from that annoying limitation, the general consensus on the Internet is that the paid pirate services can be much cheaper and have better quality streams than League pass.
Hmmm. Somehow people I know are always able to watch any game they want online in real time for free. Any sport. I think they may be pirating the games though. A google search is enough to find any game they tell me.
I may or may not have done this when I didn't have cable, but the streams were slow and it would take me a few minutes in Chrome Developer tools to eliminate all the ad code so I could actually see the player!
Doubtful. ESPN is not synonomous with Sports. People may be becoming aware of the amount of their cable bill being sent to ESPN, but there are two problems blocking change. 1) They (the cable subscriber) can't do shit about it, they either accept the whole packege or not. 2) Why would the cable companies go for it anyway, I'm sure they know they can get more by forcing HGTV lovers to pay for ESPN, and ESPN lovers forced to pay for HGTV.
Also, let's say this author is right, ESPN dies a slow death. How does that stop sports? ESPN doesn't have much (of the main sports) on it anyway. Sports games are on other networks. NFL - CBS,FOX. MLB - FOX,TBS. Soccer - NBC. NHL - NBC.
I'm sure the sports that are on ESPN can find an home elsewhere. I'm not sure the dog shows are raking in huge TV money from ESPN that some PETS CHANNEL can't cover.
1. ESPN historically was making way more money than they should due to bundling.
2. ESPN is passing along a large percentage of this money to the sports teams in the form of media rights (aka they pay the NFL teams to show Monday Night Football).
3. ESPN is now on a downward path due to people opting out of bundles.
4. Sports teams will make less money overall after this shakes out as ESPN artificially bid up the market.
The other death of sports issue was very carefully not mentioned in the article... look at the median age of baseball fans over the past decades. Its literally a dying sport, as in the fans are aging and dying and not being replaced. Obviously not an issue for some of the other sports. However being a sports nerd in the sitcom stereotype sense is definitely a boomer and pre-boomer generational thing, not so much with younger people, and old people have a way of dying off.
The biggest mistake the article made was conflating sport related spending with the housing bubble. The housing bubble blew because the last entrants into the ponzi were tapped out. The cost of sports is microscopic in comparison and very few people give up cable because they're completely and utterly tapped out. They just spend the $100 on something else. Probably a smartphone and some subscription services. Certainly the last entrant into the ponzi of paying a billion bucks for a team on the assumption you'll sell to a greater fool at two billion has not been reached, nor has the very last new sports fan been born yet.
The biggest oversight in articles of this type is no one wants to discuss bundling. The kind of business that forces all video subscribers to pay $30/mo for sports even if they're not sports fans, could, with just a couple clicks on a keyboard, change the bundle so all the cablemodem subscribers pay the same $30 extra for their cablemodem, but now it comes with free ESPN video or some kind of web access deal. There are, after all, only a handful of monopoly providers. So either pay $30 for ESPN, or disconnect yourself from the internet.
Trying to avoid paying for sports is like trying to avoid paying for organized crime. Or disorganized crime, for that matter. Unfortunately you can either pay up, or leave the geography and culture entirely. The government and corporations certainly are not going to help us because they are the organized crime in this analogy.
ESPN already tried this when the writing was on the wall almost a decade ago. ESPN360/ESPN3/WatchESPN/whatever they call it now can only be watched if your ISP pays ESPN royalties for every subscriber on a take it or leave it basis. Time Warner called their bluff and only bundles it with your connection if you also buy basic cable.
You still "pay for ESPN" in the sense that TWC prices low-end internet-only packages to be uncompetitive with cable+internet bundles, but if you opt for the internet-only package TWC keeps the money. This works out great for TWC but not so much for ESPN or sports fans used to subsidy.
This is probably true but I think ESPN is leading the pack because of how bloated they are.
They run multiple channels 24/7 and a ton of their content is studio analysis-type shows, most of which I find absolutely terrible. I'm sure they have reasons for how they select and utilize the talent they have, but aside from a few writers and commentators, I have a hard time watching or reading anything they produce.
I was hoping they'd eventually figure out a way to do more Grantland-produced television, where someone with some journalistic and creative taste, as well as more creative freedom could develop, but that obviously did not happen. Maybe Bill Simmons will be able to do that with HBO and finally create a legit competitor to ESPN's non-live sports programming.
> I was hoping they'd eventually figure out a way to do more Grantland-produced television, where someone with some journalistic and creative taste, as well as more creative freedom could develop, but that obviously did not happen. Maybe Bill Simmons will be able to do that with HBO and finally create a legit competitor to ESPN's non-live sports programming.
Their 30 for 30 films are awesome (thanks to Bill Simmons though, we'll see if it continues).
I think the main difference is (or at maybe was) that ESPN shows lots of live games. You can't just binge watch at your leisure like with Netflix.
I'm a huge football fan and while I still watch live games on ESPN and the major networks, I find most of my analysis and commentary online. At the moment a substantial percentage of that is from ESPN, but more and more I'm getting it from Reddit, sports-specific web sites like Pro Football Talk, and -- the channel most ready for the future -- NFL Network.
It would be cool if a tech company sprouted up that was live games 24/7. When not showing nfl or mlb or college football, they were showing Italian soccer or Indian cricket, or other more obscure sports
My takeaway point was the nearly $40/mo each cable subscriber pays towards sports programming in aggregate. One of the reasons I cut the cord was the transparent fee Comcast had added (and hiked) related to Chicago-area local sports.
As people that don't care about sports on TV ditch cable for streaming, that will just increase the budget pressure on all sports networks.
For baseball at least, the same points are valid for each area's RSN (regional sports network). MASN (Maryland / DC / VA area) gets something like $8-12 per subscriber. YES (NY Yankees network) I'm sure is able to charge even more.
This has allowed MLB teams to spend a great deal of money in the past 5-10 years as teams have signed ever-more-lucrative television rights deals with FoxSports and others. If non-cable media packages are luring more and more cable subscribers (HBO, Hulu+, SlingTV, Netflix, etc) the pool of non-sports watching people subsidizing these networks shrinks - this will force either prices to rise for actual sports watching customers, or it'll lower revenues for teams.
Rumor has it that MLB has been trying to push the RSNs to accept universal MLB.tv access for all regional markets, this at least makes the costs explicit - $100-140/season for each subscriber.
There is more synergy there though. RSNs show more games with the team you like. It only makes sense to charge more and the fans are more than willing to typically pay it.
ESPN is certainly synonymous with sports. They also show a ton of sports, including the NFL (Monday Night Football) and MLB (multiple nights a week), NBA (multiple nights a week), NCAA basketball (almost every night), NCAA Football (every week and a ton of bowl games).
Not only that, but have you ever counted the commercial minutes for an NFL game? I had to turn the game off mid-way through because I couldn't take it anymore. Something like 60-70% of the 3.5 hours are spent on commercials.
Try NFL Redzone, that's a great experience. No commercials, just cutting from game to game and showing the action. I had it the past few years but didn't get it this year (due to frustrating bundling issues), and I agree that watching a single game is pretty terrible.
NFL is just awful. From the commercials as you mention to making it all video game-like with the wooshes and whoops and graphics all over the screen. I just can't watch it.
The commercials that are aired during sporting events make me feel like my IQ drops 30 points just watching them.
Waaaaay back in the late seventies or early eighties, can't remember exactly when, I remember reading an article about how cable would get rid of commercials altogether and people would be able to vote via interactive TV for what show they wanted to watch. It only took 35 years but here we are.
1) Most of the high profile ESPN personalities departing had little to do with finances. Some of it was internal feuding (ie, the Bill Simmons departure), some of it was firing loose cannons for boorish statements that don't fly in our hyper-PC culture, and some of it was people leaving for more money from competitors. As others have noted, for a company the size of ESPN the salaries of a few high profile personalities are mostly negligible.
2) Same thing with the Grantland shutdown -- the site was never realistically expected to be a money maker, it was essentially shut down because the departure of Simmons made the site's future unclear, and ESPN decided to get out of the pop culture business and fold the sports writing back into their main site.
3) A lot of ESPN's cutbacks are because they (foolishly) forecast their finances on the assumption that subscriptions would continue to grow. That doesn't mean the well has dried up, it just means that they've been a bit reckless the past few years.
4) I think this is excluding that a lot of sports are consumed on the free broadcast stations (CBS, NBC, FOX, etc.). Even with cable folding, those networks are still going to be paying billions for TV rights.
That said I agree with the overall gist of the argument that valuations are going to drop when the cable money starts drying out. I just don't think it's going to be a catastrophic crash or something; I doubt the average consumer will even notice.
Discovery expects Eurosport app to reach one million subs in two years
Discovery Communications Chief Executive David Zaslav said he expects its Eurosport Group's player app to reach one million subscribers in two years and that it will bring an additional $100 million in revenue.
"It's a big initiative," he said about the Eurosport app.
Discovery took a controlling ownership position in the European sports broadcaster last year. The app currently counts about 200,000 subscribers.
Disclosure: I have been a subscriber since 2012, it costs about $5 a month. It is the only "tv" I watch. You get 2 regular sports channels. At the moment it is mostly Winter Sports: Alpine Skiing, Biathlon, Ski-jumping etc. With Snooker & Tennis. Summer is two wheeled action: Tour de France, World Superbikes plus World Touring Cars, Tennis, and a whole host of sports you can't get anywhere else.
We even had minority sports like American Monday Night Football ;)
Man, I feel bad for all the people subsidizing my college football addiction over the years. Well, athletic departments' addiction to $$$ that is. But I never had to worry about not seeing a game live from my very own couch. It was very easy for me to justify $70/mo from September to January (until I found out I could get Sling for $25/mo). I never asked for 40 bowl games though. Hopefully all of those no-name bowls disappear. College sports was still exciting before they came along.
The TV bubble has popped. For sports and all entertainment. But to use that evidence that all of "sports" is about to pop is a stretch.
I suspect we will see much more direct interaction with teams & athletes, off-season live events, AR & gaming tie-ins, etc. We will move from passive, centralized TV consumption to more distributed, interactive interaction.
Sports, as entertainment, is still very healthy, even if the mediums and peripherals are changing.
To replace the loss of the current $30-$40 per month from casual fans would require hundreds per month from hard core fans. I don't think that's going to fly.
Agreed. The only sport I watch with regularity is professional cycling. Aside from the Tour, there was little to no coverage on any cable network (in the US).
So I cancelled cable TV, saved $100/month. Put some of that money into Netflix. And pay for streaming coverage of cycling events as-needed.
One interesting comparison I didn't see in there was tube porn sites.
You can get the highlights of pretty much any event with a simple search, so why pay to watch the whole thing? Sure, now and again a Champions League match could be good, but if people are like me, they'll mostly just have a look at the highlights. And I'm guessing there's a lot more marginal consumers than massive fans.
I'm interested to see if sports' cultural cache experiences more of a perceptible fall. For a long time, sports fandom provided a uniquely immersive experience - a world of interesting play styles, strategies, stats, and exciting shared experiences in the big games.
My sense is that the hardcore fans are still there, but a lot of casual followers are slowly being peeled away into other immersive experiences - well written TV, social media communities, deeper and deeper gameplay experiences. Additionally, gathering a bunch of people into a room to watch something isn't as much of a draw with the constant connectivity of smartphones. My girlfriend is a
When you add the dinosaur economic model controlling the medium and the rising sensitivity to the brain damage that football causes, I wouldn't be too surprised to see a more perceptible downturn.
"When ESPN was adding subscribers, the $6.50 per-month-per-subscriber it charges to every cable operator meant $78 of additional annual profit for each new subscriber. This is a wonderful thing until a network starts losing customers, at which point all the revenue from every lost subscriber is chopped right out of that same network’s net profits."
This sounds like a "collapse of complex societies" in which the Roman Empire can expand as long as there are increasing returns to complexification, but collapses when the yields of complexification plateau and there is instead declining marginal productivity. http://www.historytoday.com/christopher-chippindale/collapse...
Canada is switching to a la carte pricing for cable channels soon. Personally I'm planning on keeping a fair number of the sports channels and ditching a lot of the cruft that has built up over the years on the typical Canadian bundle.
Much of that article didn't make sense, but there was a nugget of truth in there. Cable is losing subscribers, but that isn't a unique problem to ESPN.
I don't think the sportstainment industry will see a bursting of the bubble, so to speak. I do think instead, people who consume sports and sportstainment will simply pay more to make up for the suckers that were pitching in without ever realizing it.
There are sports fans out there that are cable-cutters, but not as many as you would think. Sooner or later, sooner if they have any sense, ESPN will move to the HBO Now type of model. That will bring many of them back.
Hopefully not too far off topic: I really enjoy live sports but find sports on TV to be fairly boring. I have had more fun watching local high school teams play that watching 'big games' on TV.
And, I really resent the 'ESPN tax' on cable bills, although now it is sometimes possible to unbundle that.
I left this page open overnight on thedailybest.com and woke up in morning with "FirefoxPatch.exe" attempting to download (clean install of W10). Will not visit this site again.
The same is true in the US. You have your "free" terrestrial service (BBC, Channel 4, et al. vs the "big four" of ABC, CBS, FOX, and NBC funded by ads) that show a few sporting events on weekends, but for anything beyond that you'll need to have an expensive cable or satellite bundle.
For example: the BBC shows some F1 races in their entirety and the rest are aired as highlight packages after-the-fact, while all races are shown on Sky Sports F1. In the US, NBC airs a select few races in their entirety (Monaco, Canada, and the US GP), while NBCSN shows the rest of the races live as well as tape-delay full-race repeats. NBC can be accessed over-the-air for free, but NBCSN is typically an add-on to a cable bundle, so you're paying $60+/mo to have access to that channel for (if you're only an F1 fan) at most 12 hours of content a month.
Yeah, but I have every satellite channel /except/ the sports and movie channels.
It seems like ESPN gets bundled in as default with any extended package in the US. In the UK, sport is something you quite specifically have to sign up for - it doesn't get bundled with anything else because they assume not everyone is into sports.
This is the same publication that "found" bitcoin's Satoshi a while ago. I'll hold off believing this until some other news organizations start reporting this. Meanwhile I'll be tuning in to watch the Golden State warriors tonight.
i might be a very odd ball, but i find it strange that in 21st century, people in the west pay relatively huge amounts for passively watching sports while sitting on the couch (to make picture complete, imagine some junk food lying just in front of them).
popular sports became filthy moral dump where elite tries to outsmart doctors in doping tests, cares primarily about PR and chasing sponsors, and the sport itself sits somewhere out there, like a necessary, but not that important part if it all. honest, pure sportsman doesn't stand a chance in such a crowd.
I choose not to support these "sports" anyway, ignore them and couldn't be happier. I focus on activities where athletes are doing it without massive cash incentives, because they love it.
And since my sports include climbing, alpinism, ski touring etc. which at any point hold small risk of major injury or death, fear is semi-constant part of whole experience and overcoming your fear is necessary for any success at all... these sports discussed look very "meh" compared to it.
Some real-people example - this Lebron James guy mentioned here today vs say Ueli Steck, or Alex Honnold.
I'm a nerd and I'm not big into the NBA (although I am into other sports) and I think if you can't figure out what is impressive about Lebron James then I think you're maybe not really trying to.
I don't see the claim that Lebron James is not impressive, but I have no problem with imagining someone having little idea of who he is. Besides, he's nothing compared to Michael Jordan and if you don't know about him then you're just not alive.
He's about to be. He just signed a lifetime deal with Nike[0] which will undoubtedly make him a billionaire, in a similar vein to what Jordan did with the "Air Jordan" brand.
I'm almost certain that that is false. They may be high-profile, but there's only about 2000 players on NFL rosters, 500 on NBA rosters, 750 on MLB rosters, and another 750 on NHL rosters. In the grand scheme of things, that's not that many possible rapists and abusers, compared with the legions of, say, prison guards, or police officers, or lawyers, or soldiers, Catholic priests, or investment bankers.
It's a different kind of entertainment. There's a social aspect to it - it's more fun when you're watching with friends - as well as an attachment kind of thing, when you identify with a team. We all have our own tribalism.
Remember that just because both your passion and someone else's passion are vaguely related to "sports" does not mean they're the same. There are other things people get out of it.
As another example, no one can quite explain the allure behind "Let's Play" videos, for example. Why would someone watch someone else playing videogames?! But they're still growing in popularity.
A beauty of the outdoors is that the outdoors can be whatever you need them to be. Alpinism can be risky, but it needn't be risky nor scary. For many, the right friends, the right view, the right goal, or the right sunrise might define success.
The one thing that does differentiate the mountains from organized sport is that there are situations, both obvious and subtle, that will harm or kill the uninformed without warning or recourse.
Steck and Honnold are absolutely getting paid; they're under intense social and fiscal pressure to perform. I hope they're both still climbing thirty years from now.
Alex Lowe's, 'The best mountaineer in the world is the one having the most fun,' is still true today. At some point, perhaps after an injury or losing a friend, risk for risk's sake loses its appeal, and the search for sustainable joy begins.
But, to reach my real point, if you stroll past a church-league softball game, you'll discover the soul of American sport. It's fun.
It seems like (at least in the US) that there's no overlap between the spectator sports, where people just watch the game and almost never play them casually, and the participation sports, which have almost no spectator component. What are the exceptions—basketball, golf, tennis? Maybe soccer outside the US?
"Sports" is not about to pop. Anecdotally, I would assert sports (NFL, NBA, futbol/ soccer) seem to be growing more popular to every day people.
What is potentially about to pop is the "entertainment" apparatus around Sports. Ie ESPN's programming the majority of hours per day that sporting contests are not airing.
It feels like ESPN is going the way of MTV. I doubt that music is less popular than it was in the 90s, but the one of its strongest previous consumption channels was disrupted by dozens of access/ consumption points - and simultaneously instead of dedicating themselves to airing music videos, MTV began to divert a lot of their airwaves (and I would assume resources) to reality TV and non-music video content.
ESPN (specifically) is in a similar position. On one hand, they appear to be working hard to offer streaming options - but they haven't gone all in on any type of consumption based or bulk access (to my knowledge)...
Instead, they put "characters" like Mike&Mike or Stephen A Smith to put on shows that are related to sports.
Unfortunately for ESPN there are too many content options (as well as competing sources for contract rights) for them to skate on thinly veiled sitcom characters and _very_ poor quality highlights in a world where we aren't locked in to 1 or 3 "channels" to access what is happening in the Sports world.