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It's a different kind of entertainment. There's a social aspect to it - it's more fun when you're watching with friends - as well as an attachment kind of thing, when you identify with a team. We all have our own tribalism.

Remember that just because both your passion and someone else's passion are vaguely related to "sports" does not mean they're the same. There are other things people get out of it.

As another example, no one can quite explain the allure behind "Let's Play" videos, for example. Why would someone watch someone else playing videogames?! But they're still growing in popularity.



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