reminds me of bestofthebest's car raffle... since you can't really gamble in the UK, they do a skill based game that is exactly this... you buy guesses and then click where you think the ball is... the person each week with the closest guess to where a group of judges says the ball is wins the car of their choice
Of course you can really gamble in the UK - that's what the bookies are for.
However, the regulations are a lot tighter for gambling, so it's easier to make it a "skill based game" which has much looser rules. Bingo and raffles have their own rules which, again, are a lot easier to comply with.
Indeed I recall Spot the Ball compititions in the national papers in my youth and nicely covered here https://en.wikipedia.org/wiki/Spot_the_ball in much better detail than I. So somewhat nostalgic seeing the new edition. Though recall it's demise in newspapers was down to the worry of technology enabling analysis of the picture reducing the human level of skill involved and with it being money related prizes then they moved on.
Of course we have gambling in the UK. It's just that skill-based games are less tightly regulated than purely chance-based games. Hence those premium rate TV phone-in competitions where the player has a choice between one obvious answer and two stupid ones.