Couldn't he have just done something similar as well if he worked remotely though? You always get e.g. people that are much more noisy about what they've achieved over email so everyone gets the impression they've achieved more that quieter ones. Isn't this more about him taken advantage of success being measured incorrectly?
It's much harder to pull off remotely. This is manipulation, and a physical presence with inflection, body language, and the ability to consistently inject into every open moment is very important to its success. While it'd be possible to pull such a con over IM, unless your bosses are complete morons, it's probably too difficult.