If this took them a short amount of time then it's clearly worth the effort. If they spent a lot of time then it seems frivolous and makes me think they may be avoiding working on the mundane issues that clients would find truly useful.
Making boring work more interesting can produce amazing results but it can also be a huge distraction. Either way this is definitely clever and the concept is probably applicable to all sorts of other features.
P.S.
I still think DabbleDB needs to seriously consider Joe Kraus's reasoning for why he "positioned JotSpot as a Wiki company". Because I think this "web database" concept is suicidal.
I say it's suicidal because they're trying to create a completely new market for something called "web databases". Kraus talks about the virtues of riding waves rather than trying to create them, and I think DabbleDB could really utilize that advice right now.
The way they position themselves will influence the way the press covers them and customers view them. It might be the difference between mediocre and meteoric sales.
Making boring work more interesting can produce amazing results but it can also be a huge distraction. Either way this is definitely clever and the concept is probably applicable to all sorts of other features.
P.S.
I still think DabbleDB needs to seriously consider Joe Kraus's reasoning for why he "positioned JotSpot as a Wiki company". Because I think this "web database" concept is suicidal.