What if Ensure had a cool name and didn't carry connotations of age and disease? What if it was sexily marketed? What if it was easy to flavour and make delicious? What if you signed up for a subscription and never thought about it again? What if you got it from vending machines that were everywhere you went and recognised you as you approached, having a glass perfectly formulated to your tastes and needs at that precise moment ready? What if it came out of a tap? What if your home 3D printer could form it into a multitude of shapes and textures (bar, cookie, cereal) and it would still be nutritionally balanced? What if it was surrounded by a devoted and inventive community of DIY hackers? What if the creator of Ensure was rapidly iterating it and discussing engineering microbes to produce pure versions of it?
Oh, or is it easier, instead of using your imagination and a bit of enthusiasm, to point to how it's similar to a crappy product that nobody bothered to market, and imply that it won't be sucessful - because we all know the success and impact of a product has nothing to do with the creativity, perserverance and vision of the creators, right?
Ensure is heavily marketed. It is not irresponsibly marketed. Ensure does not claim to put you in good health. It doesn't claim o be suitable for everyone.
By the way: Ensure is available in unflavoured versions to allow users to add it to other food or add other food to it.
Cool story. It's not vegan though so it's useless for me. Plus I would far prefer to buy from a company (eg Soylent) that has a vision of clean, futuristic food production, rather than a company that stupidly accepts the dirty, nasty way we make food now.
Oh, or is it easier, instead of using your imagination and a bit of enthusiasm, to point to how it's similar to a crappy product that nobody bothered to market, and imply that it won't be sucessful - because we all know the success and impact of a product has nothing to do with the creativity, perserverance and vision of the creators, right?