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Some of those examples were clearly not real but some - the snickers bar being split - seemed pretty real.

I wonder if those very realistic shots are usable in UK adverts without disclaimers? As an example, see ads for mascara which get regulated if they use computer enhanced lashes and no disclaimer.




You might be surprised how fake the real thing can look:

https://www.youtube.com/watch?v=Ow-dDfarZuY

I'd say without a doubt that shots like 0:25 or 3:00 were CGI...




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