On: Series E Terms for Twitter

[tptacek]

Running Twitter might not be calamitously expensive, but positioning it and executing a plan to make it lucrative might be. For instance:

* It might require mainstream media promotion to push it into the mainstream market.

* Their plans to monetize it might involve M&A.

[dschobel → tptacek]

I agree on the second point but I think once you've hit the Oprah show, you qualify as mainstream.

[tptacek → dschobel]

Getting to the mainstream and staying there are two different line items on the budget.