He/she is also infringing on IP rights. For example they are photoshopping out the model from Amazon and Lord and Taylor product pages and reusing those images without permission. Even though it's not for profit as soon as it gets large enough for those companies to notice the creator can expect a cease and desist letter.
Thanks for your insight. We're doing our best to represent the brands we link to positively. In fact, we've already had two of the brands we link to reach out to us and ask if they could be of help in any way.