This is our new mockup - https://dl.dropboxusercontent.com/u/18011058/Mockup%2015.jpg
Current site is http://www.JanjuaClothing.com
Please let me know where to find VCs in India who would throw eight figure sum on us.
You glorified it way beyond it is. I am from India and there is nothing like this :-)
....Said nobody ever :)
As an Indian I find this strange, when and where did this happen?
I know we are Bollywood crazy nation, and we tend to over do celebrity worship. But going to a movie just to take notes? That's a little going too far.
South Korea is much more flashy, celebrity-looking like fashion with huge sunglasses.
Also, by reading other comments, I wouldn't be too strict in finding too cheap matches. Men that like fashion have no problem spending money. (but again, maybe it's just a cultural thing.)
No offense to you, of course, but the fact that sites pop up on HN regularly of this type without affiliate links amazes me.
If you're curating the products and links manually (as this site appears to be doing), then sign up to the 4 or 5 affiliate programs directly.
It's insane that anyone would give away 25%+ of their current revenue and future revenue to save a few minutes work.
Even if you are not curating links and are using user generated content... only use Viglink and Skimlinks as a stop-gap for you identifying your key revenue sources and going direct.
Also, most of the outfits you picked are pretty stale. Go for one that are more exciting or with pieces that would be more difficult to figure out.
And since you mentioned it, the Driver:
But we do plan on doing some crazy outfits in the future. Thanks again!
I was expecting memorable/recognizable outfits instead of "clothes that famous people wear".
Pinstripe Suit with hat = Mobster
Red plaid shirt suspenders Jeans and boots = lumberjack
Khaki shirt and shorts = Crocodile hunter
studded leather jacket + jeans/camo fatigues = Punk rocker
matching tracksuit shoes and hat = Slavic youth
Good news is the domain is probably the easiest part to change!
Consider using Star or Celebrity instead and Duds or Getups.
If I were doing this site I'd probably call it "Stylebiter" it's Catchy and could apply to more than just celebrities.
Doh. it's taken: http://stylebiter.com/
And I love the site! Nice writing of product descriptions too. If you had an email newsletter I'd definitely subscribe.
I'd order straight away and pay a premium to save the hazzle. A logistics challenge for sure, but you'd have at least one customer right here.
And the celeb style guide:
There are a bunch of resources you can quickly scrape to get that sort of data (I know because I've just done it and I got more than 6000 celebs in literally minutes), so if you can find a good way to integrate it on the website, it would be fab.
Another suggestion is, if you go for affiliate links (which you should), it would be nice to have a way to switch geographical zones so that us Europeans can also benefit.
I worked on something similar back in 2008. We were looking at ways of monetising our visual similarity engine. We could mark a set of query products for each outfit and return a selection of products that were both similar and in-stock and give the customer the option of filtering by price range or whatever.
There were some nice challenges in there, like processing gigabytes of retailer feeds as rapidly as possible looking for new items, standardising various huge feeds without using up developer time, product deduplication, image feature extraction, designing the indexing method (we ended up using the Visual Words technique with a custom distributed Lucene inverted index as Solr didn't support partitions at the time). It was a really fun project... and I've drifted far enough off topic that I'm going to finish up.
The tech was pretty solid (and replicable if you can get someone decent to do the CBIR piece) but we ran out of runway.
Disclaimer: I know nothing about fashion.
Of course, all this assumes your site explodes and you help sell thousands of outfits per day; which sounds unlikely to programmers, but maybe not for the people who buy all those awful magazines that are more popular than Linux Voice.
Stock is measured in weeks or months but trends can last for years, and recur, and recur, and there's no value in an affiliate link to an out of stock product.
I took a couple of screenshots:
similar problem on http://famousoutfits.com/dress-like-blake-griffin/
<meta name="pinterest" content="nohover"></meta>
... to the HEAD of any page that already has a Pin It button aboard. This will tell the Pinterest browser extension not to bother showing hoverbuttons on this page.
Funnily enough, asos.com, which is something like the third biggest UK Internet company now (according to some slightly dubious stats that were posted here a month or two ago), actually started out with a similar premise: they don't mention it much these days (a tiny link in the footer which leads to a page looking like it needs a bit of love ), but the acronym originally stood for "As Seen On Screen", and you could buy near-replicas of clothing worn by stars both on and off the screen. Back when I was young and impressionable, I bought a leather jacket much like one of the ones Brad Pitt wore in "Fight Club".
That's extra funny because his character in that movie more or less directly argues against such behaviour!
Perhaps this idea will work better for Men as they probably need a bit more help in piecing together a look (more often than not) ;)
I don't think you need to use celebrities at all. If you had well dressed men with different styles with links to the stores where one can purchase the items, I think men will like it more. I don't think a lot of men feel comfortable with "dressing like a celebrity" but most don't mind getting ideas for a wardrobe. It will also solve the issue of rights infringements.
The only thing I didn't like is the links to the socks that are not visible in the picture.
Source: I work at Amazon and am working closely with product imaging at the moment.
The companies and freelance photographers who focus on the celebrity market are some of the most aggressive you'll encounter in protecting their rights.
Interesting to note that all the major online gossip rags appear to have links to outfits already.
The personality rights probably have no bearing with respect to paparazzi photos.
Still, I love the "do this but for Bollywood" suggestion.
It's called licensing. Knowingly using photos that you don't have the right to use will eventually catch up with you. If you think that waiting for cease and desist letters is a long-term strategy, I would strongly suggest that you speak to an attorney who can explain why that won't work.
Presenting a clean list of outfits from which I can choose, with each outfit having every individual component already mapped out, represents an easy compromise.
would be cool if you had mechanisms for swapping out similar items. so you could "fork" a look, if you will.
Hmmm... Great thoughts. Thanks. Will definitely keep that in mind as we scale.
come on, these look nothing like wayfarers. you're pushing it with that jacket, too. i realize you have to match on a budget, but details matter here. that will help build credibility and authority in fashion.
i didn't mean to nitpick or sound too cynical, i think it's a great idea. good luck.
Personally, I find it disingenuous. I like the idea, but associating these outfits with glamorous celebrities doesn't make the products automatically better. At the very least you should offer a choice between the real item and, if it's expensive, offer a cheaper item as an alternative.
I definitely see the use case for "so cheap it's nothing like the original", but you need to provide a service for people who actually care about fashion. because if you don't care about fashion you wouldn't be on this site in the first place.
this is why i recommend "forking". show me 10 jackets that are "very similar" of varying prices. so I can match on budget but also on how particular I am.
even if I were not privy to fashion- my first reaction would be "these are not the same sunglasses."
I could find sunglasses at my local grocery store that are cheaper and look more similar to zac's than the pair you recommended. what do I need your site for? rebuilding a look for cheap is not the problem. rebuilding an authentic look for cheap if the problem.
Comments are a good idea, but I wonder if eventually you could crowdsource finding the exact product, perhaps giving a reward to whoever guessed it right from some bounty pool.
You might even get celebs themselves cooperating - perhaps you could notify them by twitter, and post their replies to the page, or offer some unique hashtag if they want to declare what they were wearing.
Or, more realistically, have fans send tweets out on your behalf to elicit a response from a celeb that you could then record: that can be done automatically. Eventually you could have a celeb claim their page for customization.
It'd be also interesting to allow users to post pictures of themselves trying to look-alike. They could mention if they found the exact brand-copy in their subsequent shopping. Then the underlying celeb (or rather brand) might become interested in working with you.
This is actually the strength. If they served customers the exact clothing celebrities are wearing it wouldn't be terribly actionable...the cost would be prohibitive.
I think "Show me a celeb I want to look like and let me do it" has the best chance of working for many reasons. The message is clear, and the goal is easy to understand and attainable given the customer's resources (both attention and monetary).
I'd guess that it's better to start simple and slowly add these complex features carefully as the audience grows.
He's wearing it here: https://www.youtube.com/watch?v=bM_8YbRZYps http://www.youtube.com/watch?v=R22tbWQgp5g http://www.youtube.com/watch?v=u9j93MoZdeU (and in numerous photos from 2011 (with slight differences))
Not sure where this could lead, but that video alone could be on the site. Even that philosophy would be useful to people who have not realized it yet.
"show me a great piece of clothing as exactly worn by a celeb, then let me buy it"
> Our aim is "affordable." Unfortunately, that's pretty subjective. So, we try to appeal to a broad audience under that umbrella.
The features of the site have to be tailored to the business objectives. Mass market aspirational as opposed to high-end.
Packaging up all items for delivery is great. Having people upload their own style and having your site do the same with their picture would be pretty awesome.
i'm so out of style, but I can take away one thing from that first page : crotch depth in men's pants is too low now. I know fashion is cyclical, but it feels like we're about to witness the re-emergence of 80's style high-waist jeans.
god those were uncomfortable.
Example of wardrobes :
I couldn't care less what a celebrity wears but enough people do that I think it might work, judging by the reactions here he's found a bunch of takers already.
Also, if you liked that site + you would like to do money with it, check out http://www.seedtag.com/ it's like the big brother idea of that site. I see an incredible potential on it.
However, I have had problems with performance. I think they are just struggling to keep up with the growing scale. Resolving redirects through bit.ly to rstyle to finally the product can be very slow at times. And their image widgets are also pretty slow. I think they need to improve their CDNs. And iOS app is pretty buggy.
Edit: I should just say that other than the landing page, the page css doesn't seem to be loading properly. You should probably fix that. Sites other than HN benefit from nice graphics.
No affiliate links?
His boots also don't look like Steve Madden boots.
This is a great concept, but it would be a lot more meaningful to me if I knew I could trust the product listings.
Rather, the idea is "you can look like a celeb without buying designer clothing!"
Indeed, the former can be found in a plethora of style magazines.
I can go to uniqlo, i can buy a shirt that fits my sholders great, at target? Forget it. Back at the uniqlo, i may try going to their jeans section, but nothing fits me, nothing. I have to get levi's because i have odd hip/leg ratio and they are the only firm that can sell me that cut for under $100. I am limited excessively by this... and we are only talking about basic blue jeans.
The celebs look good because they have the time and money to buy stuff that fits, and looks great together. Imitation may be a great way to same the time, discounted imitation may be a way to save the time and money, but i think that in neither case you'll look good.
The best thing to do is to get into looks as a whole, and once you have decent taste, buy thing that work for your body. It's not easy, and it may not be as cheap as these places try and get you to believe you can do it for, but at the end of the day, you'll look good, instead of a crappy version of Zac Efron.
When you're skinny, it's not hard to look good or copy styles. Little more difficult when you have a few pounds.
Otherwise, for the shirts and pants that almost fit, find yourself a good tailor and have them adjusted to your body. It's not expensive at all for basic adjustments.
And in fact matching the right Colours to your skin tone and style will have a greater impact on how you look (and feel) than the right fit, although both are important.
you don't get your pants fitted at uniqlo? it's free and only takes 30 minutes or so.
I would, however, love to be wrong.
Pants are easy to shorten, so if you find some that fits at uniqlo, except for being too long, have them shortened. They provide this service in-store at uniqlo in japan, I don't know about the US.
I'm not trying to sound elitist, but Old Navy? That stuff is garbage and will fall apart. And before somebody points out that not everybody is as fortunate as I must be: Clothes and other textiles once made up a much larger percentage of our incomes. Clothes are relatively cheap and if there's any issues it's because of a choice to emphasize quantity over quality.
Our consumer more-is-better culture is certainly not your fault. I just lament doing anything to fuel it.
Edit: if I had to suggest a place to buy affordable clothing, I'd say http://everlane.com
And save your "single mother" speech. Really. This site has nothing to do with buying for your children. This is aimed at adults. That's obvious. Besides, why exactly is it virtuous that the single mother is emphasizing style over economy here?