They probably feel there's a disconnect between effort put in and resulting popularity because that's objectively true.
And I understand feeling resentment when faced with a shining, blinking example of how unfair such things are and how hard it is to get popular even with something very good.
And I understand feeling resentment when faced with a shining, blinking example of how unfair such things are and how hard it is to get popular even with something very good.
Note: this is a comment about the general case