+1 for alerting me to a possible misinterpretation of my comment.
I was curious why there wasn't a real description of the solution to the bullying problem in the article, so I followed the trail back to the originator. Turns out he's a bit entrepreneurial in using the model of business to bring his solution to the masses, and probably (I hope) allow him to better refine the solution as he goes. I'm trying to do the exact same thing.
What struck me is that it seems plausible to me --and I'm fantasizing here-- that this story was suggested/planted/encouraged by his company as a PR move. This is what we should all be doing, and if he did it then he did it very well.
As you can see, the program is for sale.