I understand k-cups are convenient, but a "super-automatic" espresso machine has much cheaper consumables, and far superior results, measured in KLoCs. The only difference in operation is that you have to empty the grounds.
Or if a machine seems too troublesome, Starbucks sells single cup packets that work without a machine.
The k-cup machines seem like the thinnest premise for creating an ink-cartridge business model.
1) They're well designed. Industrial design is important, as the rise of Ultrabooks and Apple has shown.
2) They have a fairly high end but affordable brand name. You either have a coffee maker or you have a Keurig.
3) It makes it convenient to try new flavors. My drip coffee machine won't make me a chai latte or hot cider at the touch of a button. My Keurig can, while also providing me with good coffee from a reusable k-cup.
4) Marketing makes sure they're everywhere and everyone has access to them.
Or if a machine seems too troublesome, Starbucks sells single cup packets that work without a machine.
The k-cup machines seem like the thinnest premise for creating an ink-cartridge business model.