I have been trying to get some major tech websites coverage for my new startup but they don't even seem to read my emails and if they do, they don't even send me a reply. I have tried to make connections with some of their authors but that didn't work either!
I read somewhere on here about a process of starting with smaller blogs and feeding a news story from there because bigger news outlets source stories from smaller sites, etc. might check out this post too. https://news.ycombinator.com/item?id=341138
you might try googling: "[your niche] blog" "[your niche forum" "[your niche] comparision" etc.
look for keyword tools around your niche. search twitter for keywords aroudn yuor niche.
That's not interesting to any tech blog. Because 1. the googleReaderIsDead story is dead now, and 2. "A new kind of a Google Reader Alternative" is not a story anyone would want to read.
If you want to be in the news, you need something newsy. Some kind of hook. If you can't find that, you're not newsy, nobody will be interested in your project and they won't write about you.
Is there anything at all about the app that stands out? That would peek someone's interest? Once you identify that, you can try contacting them again. You need a pitch.
In other words: HOW is it new and interesting? WHAT makes it so great?
