On: Luxury vs. premium

[stcredzero]

I was thinking of posting another link to that book, but I had just done so recently in another thread.

Another interesting idea: Barry Schwartz's _The Paradox of Choice_

http://www.ted.com/index.php/talks/lang/eng/barry_schwartz_o...

Sometimes trying to maximize is more trouble than it's worth. "Satisficing" is a good way to economize. Save your maximizing behavior (and thus your mental resources) for the choices that matter the most.