While this product clearly doesn't meet the risk-reward profile for you (or me), do you not enjoy the idea that a few thousand people are about start an interesting experiment?
One though I had was, if Ben and Jerry are adored for making a product that is delightful but contributes to the obesity epidemic, why can we not also praise people trying to do the opposite?
I like the idea that people can use the Internet to noodle about with weird ideas. That's great.
What's not great is moving from "This is me, noodling about with my own personal weird idea, and here's the information so you can join in" to "Hey! I'm going to solve world hunger, and obesity, and you can live off this with no problems no matter who you are!!! (only $200 per month)"
Rest assured, if Ben and Jerry had a crowdfunding website and claimed their food was balanced for optimal nutrition I'd be very critical of them too.
One though I had was, if Ben and Jerry are adored for making a product that is delightful but contributes to the obesity epidemic, why can we not also praise people trying to do the opposite?