> Edit: Thinking back, some mission statements worked well. "A computer on every desk and in every home, running Microsoft software" comes to mind.
AFAIK, in management parlance, that would be a "vision statement". Mission statements seem to be a little more nuts-and-bolts. But I only remember this because the Microsoft one was held up as a vision statement in my business classes. =)
AFAIK, in management parlance, that would be a "vision statement". Mission statements seem to be a little more nuts-and-bolts. But I only remember this because the Microsoft one was held up as a vision statement in my business classes. =)