I'm not saying its exactly the same, clearly. But the heart of it is getting businesses to pay for a limited amount of advertising space ("once it's gone, it's gone!").
I like the fact that the spots are not equally priced, which adds a factor of "buy today, because tomorrow it will be more expensive" and "the price only goes up". Selling those more expensive spots will be more difficult, so you need to ramp up promotion in media about this the way MDHP did 10 years ago.
I also like the "buy today, because tomorrow it will be more expensive" and that's what I'm trying to explain in my mail outs to app devs.
Yep, the goal was always to get over the $1,000 mark and then start media promotion. I'm thinking of a press release. Would love any tips of just how to get attention as I'm finding that iphone apps are not the only products that are hard to get discovered! The site has to be discovered first before the apps will be :-)
I like the fact that the spots are not equally priced, which adds a factor of "buy today, because tomorrow it will be more expensive" and "the price only goes up". Selling those more expensive spots will be more difficult, so you need to ramp up promotion in media about this the way MDHP did 10 years ago.