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See the Web Site, Buy the Book (nytimes.com)
5 points by robg on Jan 24, 2009 | hide | past | favorite | 2 comments



>> But do book sites really help sell books? As in so much of publishing, no one quite knows.

How could it not?


It's just like any form of marketing. It's can be difficult to prove that somebody bought a book because of the book's website. From the tone of the article, it doesn't seem like many publishers have really tried that hard to do a really good web analytics implementation to find more information.

Also, the website could be really ugly or offensive, which could scare off a potential impulse buy.




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