On: USAToday's Social Network Experiment May Not Be Paying Off

For me, the simplest and logical conclusion about the site is that there's way too much text on the top of the page, and when you visit the site, a screen-size ad opens up that you have to close. When you do, a popup ad shows up as well. It's insane. Users leaving because they're annoyed at the ads, not the social features, is the best and simplest and most obvious conclusion.

But I do agree with this comment:

"I think this was a valiant effort to provide a more interactive user experience to a website whose users have no interest in it."