Anyone who enjoys reading about the psychology of pricing should immediately che...

		corry on July 6, 2012 \| parent \| context \| favorite \| on: Pricing psychology - 33% more beats 33% off Anyone who enjoys reading about the psychology of pricing should immediately check out Predictably Irrational by Dan Ariely if you haven't already. See the outline/overview here: http://bookoutlines.pbworks.com/w/page/14422685/Predictably%... It's all about how people (irrationally) make price comparisons / value judgements / set expectations / etc, and how you can use this knowledge for good (or evil). Great reading for any B2B startup (or B2C I suppose!)

I'll put on a vote for Priceless by William Poundstone, too (I haven't started predictably irrational yet because someone else had it on loan :)