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Thanks!

We didn’t have an end goal in mind from the beginning — we had the idea for the product and wanted to see if it had legs as a business, and then grow it and see where we could take it.

From what I recall, I don’t think this kind of acquisition was on our radar in the early days — we expected the startup game to be much more binary (massive outcome or bust), and this was the standard narrative at the time.

We’re fortunate to have landed in a middle ground that more founders should be aware of earlier on (and I think awareness is increasing).

Not a massive outcome by VC standards, but still a win for us, our team, our customers, our product, and our early investors, and not the end of the journey yet!






> We’re fortunate to have landed in a middle ground that more founders should be aware of earlier on (and I think awareness is increasing).

You mean the area 97% of businesses who don't go bust operate? I think most business owners are well aware of it. For some reason though, startup founders live in a different reality.


I think they meant the middle ground of an exit that is:

1. small by vc standard

2. still life changing for founders & employees




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