I liken this election to walking into a grocery store and your only choices are a head of cabbage and a week-old, open bag of stale Flaming Hot Cheetos.
The dumb part of your brain says "both of these options suck". And your brain naturally wants to say "at least the Flaming Hot Cheetos have flavor and are interesting".
Maybe you actually want stale Flaming Hot Cheetos. I will not judge you for that. But for everyone else who is despairing that "both choices are bad", I implore you to reconsider. While both choices are unappealing, that does not mean there's not a substantive difference between the two. Your brain is being tricked.
I will not waste your time trying to sell you on how good or exciting a head of cabbage is. You can walk away with the bag of stale Cheetos, telling yourself how much you love it and how anyone who would want to eat a cabbage is stupid. They are stale, they are untrustworthy, they will make you sick and paranoid. Or you can pick up the cabbage, know that you made an adult choice, and walk away with a clean conscious.
What an infantilizing take on the situation. I believe a good portion of voters are thinking more about what kind of policies they prefer and the likelihood of each candidate following through (or not) with the kind of policies they like or dislike.
Most voters do indeed know what they want. In any election, well over 90% are going to vote for the same party they did last time.
But it just so happens that those ~90% are divided both bitterly and evenly. Which means the election is going to be decided by a small percent of people.
The former group is increasingly baffled by the latter, since the differences are so stark. It's hard to imagine what kind of person doesn't have a preference.
I'd say that the OP is encouraging people to realize that the difference is very real and will have a significant effect on their lives. They are not addressing the large majority of people whose minds were made up years ago.
The dumb part of your brain says "both of these options suck". And your brain naturally wants to say "at least the Flaming Hot Cheetos have flavor and are interesting".
Maybe you actually want stale Flaming Hot Cheetos. I will not judge you for that. But for everyone else who is despairing that "both choices are bad", I implore you to reconsider. While both choices are unappealing, that does not mean there's not a substantive difference between the two. Your brain is being tricked.
I will not waste your time trying to sell you on how good or exciting a head of cabbage is. You can walk away with the bag of stale Cheetos, telling yourself how much you love it and how anyone who would want to eat a cabbage is stupid. They are stale, they are untrustworthy, they will make you sick and paranoid. Or you can pick up the cabbage, know that you made an adult choice, and walk away with a clean conscious.