Most voters do indeed know what they want. In any election, well over 90% are going to vote for the same party they did last time.
But it just so happens that those ~90% are divided both bitterly and evenly. Which means the election is going to be decided by a small percent of people.
The former group is increasingly baffled by the latter, since the differences are so stark. It's hard to imagine what kind of person doesn't have a preference.
I'd say that the OP is encouraging people to realize that the difference is very real and will have a significant effect on their lives. They are not addressing the large majority of people whose minds were made up years ago.
But it just so happens that those ~90% are divided both bitterly and evenly. Which means the election is going to be decided by a small percent of people.
The former group is increasingly baffled by the latter, since the differences are so stark. It's hard to imagine what kind of person doesn't have a preference.
I'd say that the OP is encouraging people to realize that the difference is very real and will have a significant effect on their lives. They are not addressing the large majority of people whose minds were made up years ago.