I don't see why we should let them off the hook for that. Match.com has an enormous userbase. Surely they could have spread the word somehow through various means to provide me with more than 18 search results throughout the entire city of Chicago.
Maybe that's what they did? This wasn't an official announcement. The POF guy obviously watches this space really closely, it's not too hard to believe he found out about it while they were still in seeding mode.
