I don't mind the minor inconveniences of the web like approving a location check. My email client provides very good tools for dealing with spam, notifications and spam notifications. If a brand wants to make their web site load excessive resources that is their loss because the site will be slow and drive people to another brand.
Back in the day people were much less into the e-commerce habit and not using mobile technology so they weren't ordering food on the go.
Another question is "What relationship to people have to fast food?"
I worked at a company that did geospatial analysis such as retail location selection. We had a theory that people chose fast food because they were on the way from point A to point B so the right way to think about it was not about the density of commercial or residential development in an area but rather about the density of trips that pass by a point. I was involved in a pilot project to use touchscreens to collect data at the POS just before the mobile age made it possible to collect trip data directly.
Thus my consumption of fast food is opportunistic: I eat at Taco Bell sometimes because it is in a neighborhood with a Wal-Mart, Gamestop, Petsmart, Staples, an illegal cannabis dispensary (not like I can't get better weed elsewhere), award-winning wine store, etc. I get hungry On most days I would go to the street taco stand on the other side of the parking lot. which has the best tacos I've seen outside Los Angeles but if it is Sunday maybe I go to the Bell. It's not like the scene in Demolition Man where Sylvester Stalone goes to a fancy dinner at Taco Bell because "all restaurants are Taco Bell" in the future.
If I am traveling maybe I am driving down the freeway and see a sign for a Burger King and stop. Maybe I walk out of the Oculus at the WTC site and see both a Chopt and a BK and, even though I have a BK gift card in my pocket, the line looks really long at the BK and I go to the Chopt because it is really fast food.
I can see that Taco Bell wants to develop a special relationship with me but I don't want to develop one with Taco Bell. Really I don't find it easy to install an app (until I broke my old iPad, my old iPad insisted that I log in with my Apple account password whenever I wanted to install an app despite the fingerprint scanner working just fine for everything else. I don't know my Apple account password because I keep it in a password manager and the app store was the one thing that would make me require to use it when I am on the go. When I bought a new iPad this cleared up. I go to the Bell maybe 4 times a year, it is just not worth having another app cluttering up my device making it harder to find the apps that really matter to me.
Back in the day people were much less into the e-commerce habit and not using mobile technology so they weren't ordering food on the go.
Another question is "What relationship to people have to fast food?"
I worked at a company that did geospatial analysis such as retail location selection. We had a theory that people chose fast food because they were on the way from point A to point B so the right way to think about it was not about the density of commercial or residential development in an area but rather about the density of trips that pass by a point. I was involved in a pilot project to use touchscreens to collect data at the POS just before the mobile age made it possible to collect trip data directly.
Thus my consumption of fast food is opportunistic: I eat at Taco Bell sometimes because it is in a neighborhood with a Wal-Mart, Gamestop, Petsmart, Staples, an illegal cannabis dispensary (not like I can't get better weed elsewhere), award-winning wine store, etc. I get hungry On most days I would go to the street taco stand on the other side of the parking lot. which has the best tacos I've seen outside Los Angeles but if it is Sunday maybe I go to the Bell. It's not like the scene in Demolition Man where Sylvester Stalone goes to a fancy dinner at Taco Bell because "all restaurants are Taco Bell" in the future.
If I am traveling maybe I am driving down the freeway and see a sign for a Burger King and stop. Maybe I walk out of the Oculus at the WTC site and see both a Chopt and a BK and, even though I have a BK gift card in my pocket, the line looks really long at the BK and I go to the Chopt because it is really fast food.
I can see that Taco Bell wants to develop a special relationship with me but I don't want to develop one with Taco Bell. Really I don't find it easy to install an app (until I broke my old iPad, my old iPad insisted that I log in with my Apple account password whenever I wanted to install an app despite the fingerprint scanner working just fine for everything else. I don't know my Apple account password because I keep it in a password manager and the app store was the one thing that would make me require to use it when I am on the go. When I bought a new iPad this cleared up. I go to the Bell maybe 4 times a year, it is just not worth having another app cluttering up my device making it harder to find the apps that really matter to me.