I think part of the confusion is due to the fact that you try to cover too many bases: in the tour the first thing is statistics, which implies that it's aimed at content publishers/writers that want to track metrics across social media, but then you speak about finding great content, which implies that it's more like a Google Reader kind of thing (aimed at readers).
I think you should clarify if it's for producers, readers or both. And if it's for both, simplify. Pick one, or maybe have separate pitches (like BuySellAds.com has for advertisers and publishers). Readers are interested in ranking and finding great content (what HN does), writers are interested maybe in stats, spreading their content publishing equally over time and across multiple social platforms.
You probably want to stick with the readers pitch since there are specialized tools for writers that have already significant features which are doing all of the above. For the readers pitch, don't promote too much "statistics", no content consumer wants to deal with statistics, they just want ranking that magically works. If you still want to mention the word, the best you can do is a pitch which tells people they don't have to deal with it ("magic ranking based on insightful analytic statistics that work for you transparently in the background").
I think, that's a valid point. The reason we show social share to give you a sense how important the content is based on other user's perspective. But that is only a data. If a website does not put Facebook Like button, that does not mean the content is not important.
We're not for content publishers in that sense. We have the data to show, but I don't think that's our core business. ( A case to pivot right? )
Facebook only shows the number of likes next to its content.
Google doesn't have any kind of "like" number displayed in its search results (except the ordering of the results in itself).
Either way, I wouldn't call any of it "statistics". If you have ranking metrics (social share, etc) which you can put together in a single number, you can display it, Facebook-like, next to the content, but use "ranking" rather than "statistics" in the pitch.
It's a clean sentence but doesn't make more sense. The screenshots fill in the blanks for me, as in it looks like you rebuilt Google Alerts with additional features for finding that content again later (tagging, notes).
If we were talking face to face and you said "This is the easiest way to find quality content" I'd follow it up with "what kind of content?" and "what problems do I have now in finding content?". I'd say "What problem of mine are you solving?" And the answer to that last question should be your tagline.
I changed the tag line into "Easiest way to find quality content". Does it make more sense ?
Not really. This is the tag line I saw, and all it did was confuse me. To be proper English it needs "the" at the beginning, but it still wouldn't really mean much. "Find", "quality", and "content" are very vague terms; what does it actually do? How can it be easier than Google (for specifics) or Hacker News (for broad news)?
The second tag line, "See the web the way you want it", is similarly confusing. I already do see the web the way I want it.
Some other things I noticed: The tour's quickly fading screenshots make it hard to follow, the "login" button on the tour page is different, the "Notifications" slide seems empty, the "any device" slide's images didn't load for me, and "Home" and "Tour" have horizontal scrollbars (my browser window is about 1030px wide).
2. I don't get how it works from staring at the homepage
I don't get it after the tour, the thing I am missing is...how does it benefit me
from what I understand after studying it (normal users don't do this) the product pulls in facebook,twitter and feeds into one feed and displays social popularity as well?
3. you probably want a copywriter to check it up as you have cut-off sentences and things that don't make any sense like "facebook, twitter and linkedin are in your help"
This is awesome, considering it is a single Dev's effort! Congrats.
But, there is a fundamental problem in these types of 'Save stories' websites. While we browse internet, we discover many stories, pictures, videos. While we like them and would want to read or watch latter we wouldn't actually re-browse the articles from a saved location just because they were good to read or watch. Mostly the need is, there is something useful in those articles(May be how to do something or a quick reference). Websites attempting to save stories should attempt to let user intelligently capture info from these stories, and these stories should make up a minimal repository without cluttering with all the had-good-time-while-reading articles.
Having capture some part of the articles are very useful, but that is not our target right now. There are lots of services which is doing that already. If our users would like to have that feature; I would definitely implement that.
We let users to tag articles. That's it.
"Very important","Read later" are examples.
I signed up for beta based purely on looks. Anything that looks that pretty must be worth at least 10 minutes to try it out.
However I just noticed: "Using Social Statistics to find important" doesn't really make any sense. I think you mean "Use Social Statistics to find what's important to you" or something to that effect...
I think you should take all those snippets, and make them as a fade-in-out bar under the picture, with the signup button beside or under it. That or the recently popular offset "feature list" (I don't know how else to describe it)
Thank you for spending your time. I really appreciate it.
At the time when I was writing those sentences, I realized it will be too long to fit into the area, and left behind like that.
We'll be rebuilding the website some time in the future. Thanks for the suggestions
The post title (blue-ish) on the right side is eating too much space for no good reason. And it seems that the keywords are misaligned.
When listing the stories on the left, it might be helpful to also list the first sentence from the story and make the title bold. Here's an example from Mail.app http://bit.ly/MoQuiZ
It would be great if you can allow users to try the product without signing in. A readonly demo user would suffice.
You woke up in the morning, while having your coffee and let's say you care about "conversion optimization". We show you content about conversion optimization.
1. Broken image link on the "Access on any device" part of the tour.
2. I'm not sure what 'are in your help' means, and it's the first part of the tour.
Looks cool though, I'll check it out and report back.
First of all for those who are confused what it does: it's basically an RSS reader. EDIT: Maybe not actually.
I am also from Amsterdam and I am glad to see a startup from here. I feel like I should give my feedback: Other people have already mentioned that the landing page is a bit confusing. Too many things at once. I think the main thing is that making a good landing page takes a lot of time and effort plus iterations. There is also a lot of helpful material on Hacker News about this. Here is a good article about copywriting that might be useful for you: http://news.ycombinator.com/item?id=3992500 .
I have a comments on a few minor details:
1. I am not sensitive to swearing or anything, but I think you could have chosen a better title. To me I sounds a bit negative, like "F*uck, I'm releasing. I'm done with this, I hate this project.". It would be better if it was positive "Yeeesss, I am releasing" or even better if it would make me curious as the reader what the project does, instead of focusing on yourself.
2. You need a logo. Don't be cheap about this. You spend 6 month of your time, so you can also spend couple 100 euros on a logo.
3. Vanilla Bootstrap is getting a bit old (to the HN crowd, not necessarily to normal people), I think you should at least change some colors.
4. Notifications and "Access your content on any device" tabs look broken because they don't have any content.
5. I think the visual flow of the landing page can be improved. The first thing I look at is the screenshot, and then I get confused because I try to understand what it does.
6. The login button looks misaligned.
7. Make the link to the tour more obvious.
8. Say that it is mobile compatible on your homepage, not just in the tour. Maybe even make an app out of it with PhoneGap if possible. (Mobile developers will murder me for this one)
9. "Using Social Statistics to find important", "Listen Twitter, Facebook, Blogs." are not proper sentences. It was not clear immediately to me what you were trying to say.
10. It was not clear immediately to me what Social Statistics are. I was first assuming it's something about your personal friends. You don't really explain that. I think if you look at the screenshot it's clear, though.
I am sorry I can't comment on the product itself. I don't use an RSS reader (the internet is enough distraction as it is already), so I can't compare and can't really say anything about it without using the product. I hope other people will comment on it.
I also have some questions for you:
1. Why did you incorporate in the Netherlands? I thought everyone incorporates as a British Limited these days. Also why did you incorporate as a BV and not VOF?
2. You have an office in Science Park Matrix ?! Are you already a profitable business?
3. Do you go to any start-up meetups in Amsterdam or anything like that?
I was just surprised about the office because I thought most startups at this stage work from home or coffeshops (even though that would not be very productive in Amsterdam [1]).
I have never been to any meetup, maybe I should go.
I need a quiet space and no distractions otherwise I cannot code.(Coffeeshops eliminated)
I was at home for 6 months before we've started Followords. I am a bit tired of it. It's nice to be at home once in a while, but not for a looong time.
I looked at the site, read this, but I still don't get it. I think you should have more a straightforward description instead of "Easiest way to find quality content." Also remember that you're releasing this for HN right now, so you can be less bullshity and more to the point than you think. Ie. "Followords pulls in your social streams, summarizes and priritizes them for you." Or something like that, I'm still not clear what it is.
Actually we're aware that it's not clearly defined. Build on top of a nice infrastructure, we're playing with the positioning of the product by having more feedback. Trying to find a nice spot :)
One minor glitch - Google feeds the login 'Afrikaans' as my first language which then makes the application default to 'Dutch' which is a completely different animal.
I think you should clarify if it's for producers, readers or both. And if it's for both, simplify. Pick one, or maybe have separate pitches (like BuySellAds.com has for advertisers and publishers). Readers are interested in ranking and finding great content (what HN does), writers are interested maybe in stats, spreading their content publishing equally over time and across multiple social platforms.
You probably want to stick with the readers pitch since there are specialized tools for writers that have already significant features which are doing all of the above. For the readers pitch, don't promote too much "statistics", no content consumer wants to deal with statistics, they just want ranking that magically works. If you still want to mention the word, the best you can do is a pitch which tells people they don't have to deal with it ("magic ranking based on insightful analytic statistics that work for you transparently in the background").