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I worked for an overfunded startup that somehow got an article in TechCrunch despite the authors not understanding what we were doing but it's fair to say that everybody struggled with understanding what we were doing.

I tried to pitch a few other stories to their writers with no success.

My favorite writer of theirs from back in the day was Kim-Mai Cutler, I spoke with her once and got the feeling she would have been very receptive to a good pitch if I had it but at that time I didn't. It's no wonder she ran off to be a VC because she developed great industry connections doing what she was doing.




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