There's so many Guerilla Marketing books out there that it's easy to get lost reading forever with no return on your time investment. I found one Guerilla Marketing book that's like a 'best of' called "Guerilla Marketing Remix- The Best Of Guerilla Marketing" By Jay Conrad Levinson & his wife.
The Guerilla Marketing Handbook by Seth Godin seemed so dated it was hard to get through, but there were some gems in there. I think Seth's book 'Permission Marketing' is a classic & doesn't get old (not yet at least), I learned alot there. Purple Cow & Free Prize Inside are my favorites of his, still marketing I guess.
The Guerilla Marketing Handbook by Seth Godin seemed so dated it was hard to get through, but there were some gems in there. I think Seth's book 'Permission Marketing' is a classic & doesn't get old (not yet at least), I learned alot there. Purple Cow & Free Prize Inside are my favorites of his, still marketing I guess.
Good luck.