Hello HN,
I just recently wanted Drew Houston's talk at Stanford where he mentions that early on in his career he had to learn a lot of different disciplines such as sales, marketing and so on.
I figured out that I need to understand a lot more about marketing than I do now (zero) and I need a good place to start. I think Drew mentioned Guerrilla Marketing as his first text, but I was hoping that you guys might recommend something even better to me.
What should my first intro marketing book(s) be? Seth Godin's stuff? Guerrilla Marketing? Others?
Thank you!
The Guerilla Marketing Handbook by Seth Godin seemed so dated it was hard to get through, but there were some gems in there. I think Seth's book 'Permission Marketing' is a classic & doesn't get old (not yet at least), I learned alot there. Purple Cow & Free Prize Inside are my favorites of his, still marketing I guess.
Good luck.