I guess we're not as skeptical about this underwear-gnome business plan as you are. We don't know for sure what #3 is going to be and I don't think we have enough information yet to decide.
It's not just a product (or a product at all, since we aren't selling it). It's also a framework and what we are really concerned with building is the community around it. That's where our priorities are at the moment.
2. Give it away for free
3. ???
4. Profit!
Are you sure you can't merge 2 and 3 into something more... sensible?