We just released a second beta of our application which is a network security tool platform. Our distribution strategy is to release everything for free as open source and hope that people like it enough to tell other people about it. At the moment we're still not sure what we're going to sell.
I should probably make my own thread about this, but if anybody wants to check it out it's available here:
http://netifera.com/downloads/
I guess we're not as skeptical about this underwear-gnome business plan as you are. We don't know for sure what #3 is going to be and I don't think we have enough information yet to decide.
It's not just a product (or a product at all, since we aren't selling it). It's also a framework and what we are really concerned with building is the community around it. That's where our priorities are at the moment.
I should probably make my own thread about this, but if anybody wants to check it out it's available here: http://netifera.com/downloads/