There is no separation of “it’s my personal blog” when you are in senior leadership of a company. When you’re SLT/founder/owner you represent that company on a personal level.
Imagine buying a condo in Trump Tower and thinking that that you can separate Trump’s personal life away from his real estate business. If you do that in 2023 you have to know that your house guests are going to think about that in some way every time they step foot inside.
Trump Tower is owned by GMAC Commercial Mortgage. Aside from the name, it's entirely divorced from Trump. It's like saying you support slavery because you live in Washington.
The parent comment isn't saying that locating in Trump Tower indicates support for anything. What it's saying is that the vast majority of people will think of the former president every time they walk into a building named Trump Tower, forming an association in their mind with the tenants of that building. It's quite possible that that's an unfair association to make! But the point is that the tenants should know that people will make that association, whether warranted or not. It's the same reason why Disney and Apple are so careful about what they position their brand next to: people make associations, whether or not they're justified.
Imagine buying a condo in Trump Tower and thinking that that you can separate Trump’s personal life away from his real estate business. If you do that in 2023 you have to know that your house guests are going to think about that in some way every time they step foot inside.