Sometimes I catch myself Getting Awesome when I work on things like open-source codebases, user interfaces, and relational databases. I wrote a book about it 5 years ago but I still blog about it in your faces.
Sarcasm doesn't parse well over text, and well I can't think of an effectually true way to say "HN loves the down button when humor is used to point out a painful truism" without getting downvoted myself.
In any case, the truism in the sarcasm is there. I'm kind of getting tired of 37signals "do what we say because we had a strand of isolated success".
I think this is just good old fashion procrastination. Instead of just doing it the simple way you invent enough new work that you can put it off until later.
