But the best part is that I crowd-sourced the question out to all my musician clients (+ friends like Tim Ferriss and some record label people) - and they all contributed their opinion on video. All these are linked in the post, too.
(I curated it, so the ones in the post there are the best of the best. At very least, click the "Big Kenny" one.)
It's very musician-centric, but maybe you'll find it useful.
Personally, my favorite part of SXSW is after the Interactive portion is over -- just kicking back and enjoying the concerts at the music festival.
tldr version: calendar is fluid, RSVP to everything, every person is an opportunity, don't forget you're there to get leads, brand plays, take care of your team
I have a brother-in-law who loves that stuff. But it's not for me; I have too much of my father in me.
These are really great tips for keeping it both casual and professional. Finding that balance is important at events like SXSW. I wish I was going this year.
Just a tip: we call them breakfast tacos.
OPs Q: who is this directed at (good Q)