Nobody deserves exposure. It's not a right. You can't exchange things for it.
We choose to give it to people. And while I like a good bashing as much as anybody, I'd rather we stop focusing on these people and start focusing on lengthy, well-written blog posts. We haven't had many of those recently.
Though I honestly don't think they're doing this for gluttonous publicity. I think that their first one was, and that these successive ones have just been attempts to undo their drop in credibility before. I don't think it's helping, but I doubt there's some clever exposure scheme going on at this point.