Their company writes blog spam used for "SEO" for scam products. It's completely reasonable to expect ChatGPT to increase output, because the prompt could be as simple as "Give me a 2500 word blog post in an optimistic tone of voice about human muscle development, and reference the sources used on Wikipedia. During the article link to X at least 6 times." and voila, one customer's scam product down. Repeat 50x.
