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The flop that changed Apple forever [video] (youtube.com)
34 points by jdkee on April 18, 2023 | hide | past | favorite | 57 comments



Clickbait rescue: The “flop” is the Apple Lisa.


Thank you. Clickbait titles like this are painful.


I can tolerate them on written articles cause I can just speed read to the point but videos are a different story.


The video has a description that you could read.


based on the title, I would've buzzed in with "What is the Apple III?"

But, the video's preview image gives away the answer...


At least they did mention Engelbart and PARC. Briefly.

Atkinson and Herzfeld are not exactly hiding under a rock. I've personally emailed with Herzfeld, recently.

Nothing about the Star, which Jobs actually did come to Chicago and see at the intro, in May 1981.


> I've personally emailed with Herzfeld, recently.

Did you correspond with him, or merely make it into his spam folder?

> Nothing about the Star, which Jobs actually did come to Chicago and see at the intro, in May 1981.

False. See time index 5:51. Mac development began in the late 1970's, and development was well under way by the time Jobs demoed Xerox Star. The vast majority of inspiration for Mac came from Xerox Alto, not Xerox Star. In fact, little if anything was borrowed from Star for Macintosh.


Absolutely not. The Lisa project started in '78. The Mac effectively started in '81 when Jobs horned in on Jef Raskin's Macintosh project.

The Lisa is clearly derived from bits of the Alto, but it wound up being very similar in terms of capabilities and target market as the Star. The Mac happened after both the Star and Lisa.

The OP's assertion that Jobs saw the Star before the Mac was started in earnest is completely relevant. Though... most of the relevant features of the Star were present in the Lisa. Both the Lisa team at Apple and the Star team at Xerox were trying to make very similar machines (in no small part because Apple lured several PARC people away to work on the Lisa.)

But Jef Raskin's idea of an "information appliance" is definitely present in the Mac in a way that is not seen in the Lisa.


>> Absolutely not. The Lisa project started in '78. The Mac effectively started in '81 when Jobs horned in on Jef Raskin's Macintosh project.

Please draw a line delineating Lisa development and Mac development. The origin of Mac development is in the development of Lisa which arguably began the day Apple visited Xerox Parc to demo Alto. There is a transitive action here, without Alto, there's no Lisa, and there's no Mac. Thus my statement that Mac development began in the late 70's is generally true even if the Mac team was not organized until 1981. While your arguing the differences between Lisa and Mac is a clear straw man, your, "Absolutely" is absolutely misplaced and strictly false.


The line is sometime after early 1981, when Jobs took over the Macintosh project from Jef Raskin. Mac development did not start with the Lisa, Lisa development started with the Lisa. The Mac and the Lisa are distinct products and projects. It's kind of funny you're saying I'm putting up a strawman. But... whatever.

If Mac development started with the Alto in the early 70s or the Lisa in the late 70s, then shouldn't we also say Mac development started with PDP development in the 60s that influenced the design of the 74181 chips used in the Alto?

No.

Because that's silly. A project starts when the project starts and the project starters elucidate an objective. When the Alto launched, no one said "hey, let's build this computer that will one day become a small desktop computer for another company." They build the Alto for their own reasons. When the Lisa project started, it's objective was to build a "modern" system at Apple. When the Macintosh project started in 1980, it was intended to build an inexpensive, keyboard-based, non-expandable 6809-based system as a follow-on to the Apple ][. In '81 when Jobs took over the Macintosh project he added features from the Lisa (mouse, bit-mapped display, proportional fonts, WIMP) but Apple didn't cancel the Lisa and say "The Lisa is now the Macintosh." They were considered separate products targeting different markets. Which is why in the original Macintosh business plan it says "The Lisa is a different product than the Macintosh and has a different target market."


You know your stuff. Maursault does not.


> The line is sometime after early 1981

FALSE.

"1979 March Jef Raskin proposes the original Macintosh project to Mike Markkula..... 1979 September Macintosh project formally begins, although some preliminary work was done as early as late 1978." [1]

"The early Mac team members in 1979 consisted of Jef Raskin, Brian Howard, Marc LeBrun, Burrell Smith, Joanna Hoffman, and Bud Tribble."[2]

"The former head of publications and quality assurance at Apple, Raskin had proposed the project to Mike Markkula in 1979."[3]

"The Macintosh project started in the late 1970s with Jef Raskin.... In September 1979, Raskin was authorized by the management to start hiring for the project, and he began to look for an engineer who could put together a prototype.[4]

"Parallel to the Lisa's development, a skunkworks team at Apple was working on another project. Conceived in 1979* by Jef Raskin, the Macintosh was envisioned as an affordable, easy-to-use computer for the masses, with the Lisa's graphical interface."[5]

Raskin started hiring for the Macintosh Project, and it began in earnest, in name, and in an official capacity at Apple nearly a full two years before Jobs took over the project and three months before Apple famously visited Xerox Parc. And Jef Raskin was far more contributive to the development of Macintosh than Steve Jobs, who took the project over in the late middle of its development with only a stark handful of changes, requirements and specifications. Nevertheless, development of Macintosh was intimately intertwined with that Xerox's demo of Alto and the co-development of Lisa at Apple. For example, all of the early Macintosh software was developed on Lisa, and they both shared the same product design language. The Lisa was ultimately rebranded as a Macintosh XL before it was cancelled. The development lines are clearly blurred and Macintosh development is far more complex than you have asserted.

Your facts are in error and your timeline is off by a couple years.

[1] https://www.apple2history.org/appendix/ahb/ahb2/

[2] https://www.thoughtco.com/who-invented-the-macintosh-4072884

[3] https://web.stanford.edu/dept/SUL/sites/mac/earlymac.html

[4] https://history-computer.com/macintosh-by-apple-complete-his...

[5] https://en.wikipedia.org/wiki/Mac_(computer)#1979–1996:_%22M...


I don't know why you keep arguing here. You clearly know nothing directly and you've just read some stuff. Maybe in 100 years someone with your level of studiousness will have some credibility, since all the participants will be dead.

What were you doing then?


> What were you doing then?

It is a despicable and fallacious method of discourse that once you have figured out that an argument is bulletproof, you then entirely ignore it and its supporting evidence and instead make personal attacks. I am a unmoved by your attempts at bullying because it means you are a coward and riddled with anxiety. If you can't speak to the argument, then you're not contributing anything of value. As Wittgenstein famously wrote, "whereof one cannot speak, thereof one must be silent."


"Si Tacuisses Philosophys Mansisses" is generally attributed to Boethius, not Wittgenstein.


Look at the last two lines in this section: https://en.wikipedia.org/wiki/Ludwig_Wittgenstein#1920–1928:...

Wittgenstein was referring to clarity, that anything that can be said can be stated clearly, and short of that, one can not speak. Boethius was saying something different, apparently revealing his loss of respect for someone by what they had said. Boethius was engaging in ad hominem, Wittgenstein in logic. Hope you see the difference.


I don't know what Marsault was doing in 1980, but one of the things I was working on was serial drivers for the 6809 board (i think) Burrell Smith had hacked together for Jef Raskin (he also designed the later 68000 board, though I know Dan Kottke had something to do with it.) I had previously written modem drivers for the Apple II and Jef helped me get the required technical docs from Apple and Hayes. What I saw of the Mac prototype in 1980 was MUCH more like what became the SwyftCard for the Apple II or the Canon Cat. It didn't have a Mouse. It had a menu based interface, not WIMP. It reminded me much more of the Apple II Pascal system (that I think Jef might have had something to do with.) But... it was absolutely a prototype, complete with wire-wrap wires going everywhere and an apple II power supply attached to the board with what looked like dangerously spliced wires.

When I said the line between Raskin Mac and Jobs Mac was early '81, it's cause that's when Jobs took over the project and brought some of the ideas the Lisa team was working on with him.

The Verge and Folklore.Org recently published scans of Bill Atkisson's Polaroid photos of Lisa development. And while they don't all have dates, they show that even then there was a lot of experimentation going on, even after Jobs moved from Lisa to Macintosh. If you look at the two interfaces, the major features are quite similar (WIMP, Desktop Metaphor), but several details are different (scroll bar rendering, title bars, apps).

Before 1981, the Mac wasn't going to be a mouse driven, WIMP system. Heck, before 1979, when Jobs and Atkisson visited PARC, I'm not sure the Lisa was going to be a WIMP system.

Things only look linear when you look at them in reverse. What I remember from this time frame is everything was changing very fast. In 1979, CP/M was *THE* business operating system for microcomputers. In 1980, enough people had seen VisiCalc that the Apple II was becoming ascendant in business microcomputing circles. And just the rumor that IBM was working on a PC in late 1980 was enough for some people to delay buying anything that year.

Saying the Macintosh was a continuation of the Lisa Project is ridiculous. The Lisa guys were focused on the Lisa and the Macintosh guys were focused on the Mac. It's sort of like what Bill Gates is supposed to have quipped: "It's like we both lived next to this rich guy named Xerox. I broke into his house to steal his TV only to discover you had already stolen it."

Both teams were drawing from a rich collection of ideas that were swirling around.

The Mac guys benefited greatly from the Lisa team, but mostly in what not to try: the larger Lisa team was sufficiently staffed to try out a bunch of ideas, many of which didn't make the cut. And the QuickDraw that made its way into the Mac started on the Lisa. But to say this means the Lisa team was working to create the Macintosh after releasing the Lisa is ridiculous. They were two different teams with two different design objectives.


> but one of the things I was working on was serial drivers for the 6809 board (i think) Burrell Smith had hacked together for Jef Raskin (he also designed the later 68000 board, though I know Dan Kottke had something to do with it.) I had previously written modem drivers for the Apple II and Jef helped me get the required technical docs from Apple and Hayes. What I saw of the Mac prototype in 1980...

For what it's worth, this is a transparent attempt at an informal fallacy called argument from authority. Unfortunately, unless you were an Apple employee at the time and a member of the Macintosh Project team, and no offense intended, but you have no idea what you saw. At the very best it was a prototype, and not the prototype. Again, no offense intended, but YOU don't matter, only what you say matters in so far as you can prove the veracity of the content of your assertions. "I saw it with my own eyes," or "I know what I'm talking about, I am an expert," simply doesn't carry the same weight as, "here is a dated document proving this, and here is another."

> Before 1981, the Mac wasn't going to be a mouse driven, WIMP system. Heck, before 1979, when Jobs and Atkisson visited PARC, I'm not sure the Lisa was going to be a WIMP system.

The mouse was invented in 1968 by Douglas Engelbart. The Xerox Alto demoed to Apple with Steve Jobs used a mouse. In a later interview about the Xerox Alto demo, of which a clip is in the OP, Steve Jobs states that he knew it was going be the future of computing. There are documents dating from at least as early as Spring of 1980 that concern the development of the Apple Mouse[1] proving that you are mistaken. By December 1979 at the very latest, the Lisa and the Macintosh were always going to be mouse driven.

> Saying the Macintosh was a continuation of the Lisa Project is ridiculous.

Who said that? Oh, I see, you're now advancing a straw man. Consider that the origin of Macintosh could arguably be the Lisa. Consider that the origin of Macintosh could be the Xerox Alto. Consider that the origin of Macintosh could be the Mother of All Demos. Consider that it could also be Charles Babbage's Analytical Engine. Consider that it could also be the Jacquard Loom, and for that matter it could be the abacus. "Origin" does not mean "when Steve Jobs joined the team." It means "source."

[1] https://web.stanford.edu/dept/SUL/sites/mac/mouse0.html


By your reasoning, the Apple I was intended to be a mouse driven system because engelbart had a mouse prototype in 1968.

I don't think that's the case.

Also, if you talked to Jef, like I did when he was showing off the SwyftCard, he was not ashamed to tell you that the Mac was originally going to be a keyboard based system (like the SwyftCard or the Canon Cat.)

Steve Levy recorded these comments in "Insanely Great", the Wikipedia paraphrase is: "Secretly bypassing Job's ego and authority by continually securing permission and funding directly at the executive level, Raskin created and solely supervised the Macintosh project for approximately it's first year... it was Raskin who provided the powerful vision of a computer whose legacy would be low cost, high utility and a groundbreaking friendliness... it was text only, as Raskin disliked the computer mouse or anything that else that could take his hands from the keyboard."

While it's tempting to believe the Mac sprung forth from Jobs forehead fully formed in 1984, it's just simply not true. Many people were involved in it's development and it's ultimate form changed radically between '79 and '84, depending on who was leading the project.


> By your reasoning, the Apple I was intended to be a mouse driven system because engelbart had a mouse prototype in 1968.

That is not my reasoning, and no one has claimed this, so your argument is a straw man fallacy.

> Also, if you talked to Jef, like I did when he was showing off the SwyftCard, he was not ashamed to tell you that the Mac was originally going to be a keyboard based system (like the SwyftCard or the Canon Cat.)

Argument from authority.[1]

> Steve Levy recorded these comments in "Insanely Great", the Wikipedia paraphrase is: "Secretly bypassing Job's ego and authority by continually securing permission and funding directly at the executive level, Raskin created and solely supervised the Macintosh project for approximately it's first year... it was Raskin who provided the powerful vision of a computer whose legacy would be low cost, high utility and a groundbreaking friendliness... it was text only, as Raskin disliked the computer mouse or anything that else that could take his hands from the keyboard."

While that is fascinating, Wikipedia doesn't have a dedicated article for Insanely Great.

> While it's tempting to believe the Mac sprung forth from Jobs forehead fully formed in 1984, it's just simply not true.

No one has claimed this but you in your above comments:

>>>>>> The line is sometime after early 1981, when Jobs took over the Macintosh project from Jef Raskin.

> Many people were involved in it's development and it's ultimate form changed radically between '79 and '84, depending on who was leading the project.

Finally, you have acknowledged the accuracy of my initial assertion that Mac development began in the late 1970's, unless 1979 is unexpectedly in some other decade.

[1] https://en.wikipedia.org/wiki/Argument_from_authority


It was a prototype, which is my point. I believe I saw a lot more than you did; are you asserting that the 2 and a half people on the Mac team in 1980 are the only ones who could identify a prototype?


> I believe I saw a lot more than you did;

Argument from authority.

> are you asserting that the 2 and a half people on the Mac team in 1980 are the only ones who could identify a prototype?

No, my assertion is Apple kept a tight lid and had a culture of secrecy even dating back to the development of Macintosh, and if anyone in management caught a sniff that Raskin was showing you his prototype, he would have been summarily fired, and the Mac would never have been. So while it is possible, and I do actually believe you, it also seems unlikely and specious that Raskin, a serious and intelligent man, would risk his livelihood and his brainchild to show off for a developer of modem software. You two must have been pretty tight.


> Lisa which arguably began the day Apple visited Xerox Parc to demo Alto

"arguably" doing a lot of work here. Your argument is wrong. Lisa was already underway then.

His statements are well-grounded and correct, while you apparently just read a couple articles.


> Lisa was already underway then.

It really wasn't. While technically the project slightly predated Apple's visit to Xerox Parc, that demo drastically changed the the project's direction and goals to produce a product entirely unlike initially conceived, which was effectively an Apple ][ geared towards business, but to claim it was "underway" is false.

> while you apparently just read a couple articles.

This is an ad hominem argument. And his statements are false as I have proven with supported citation in another comment.

Just a friendly suggestion, but if you can not tolerate criticism in any form, and are sensitive about acknowledging mistakes, immediately going on the offensive compelled to make personal attacks out of a sensitivity to pride, which is no virtue, and I am saying IF (I don't know you), then this behavior is classifiable clinically and often solvable through therapy. These symptoms in and of themselves aren't really the problem, it's the other symptoms, that go along with them, which causes those you care about to suffer, that are.


OK, you need to calm down & then go away. Let's review:

1) first of all, you make this unwarranted dig: "Did you correspond with him, or merely make it into his spam folder?" No apology.

2) then you just say "false" and let someone explain what they think you meant. No apology.

3) then you say "a misguided attempt to be relevant, or you are simply trying to cover up your mistake in insinuating Mac owes something to Star." No apology for the projection about an "insinuation" which is entirely in your own mind. Or for the "attempt to be relevant" which is an insult.

4) and then this: "just a friendly suggestion, but if you can not tolerate criticism in any form, and are sensitive about acknowledging mistakes, immediately going on the offensive compelled to make personal attacks out of a sensitivity to pride, which is no virtue, and I am saying IF (I don't know you), then this behavior is classifiable clinically and often solvable through therapy"

You are nothing more than an Internet troll. We're done here.


That you are apparently easily offended and paranoid that you have been attacked are two more symptoms. I am not responsible for your emotions. For the sake of those you care about, get evaluated and seek treatment. It is easy, cheap, non-invasive, drug free, and enjoyable, and I assure you that you'll never regret that you did. Your next emotion is going to be denial, which I'm afraid is also a symptom. If you won't seek treatment, then please consider that your pride is not a virtue. Its exact opposite, humility, is the virtue.


A much better summary that Maursault, who seems to be triggered by any mention of Star. No one's claiming it influenced Apple. They both drew from the same influences.


> No one's claiming it influenced Apple.

>>>> Nothing about the Star, which Jobs actually did come to Chicago and see at the intro, in May 1981.

Then I misinterpreted your statement as a misguided attempt to be relevant, or you are simply trying to cover up your mistake in insinuating Mac owes something to Star.


"insinuating" -- I think you're projecting here. Never said that, never would say that.


I would say the Star influenced Apple. They saw how bad it's sales figures were and said "Let's not do THAT!" and then noticed they had built the Lisa to target essentially the same market with the same "task based software" (i.e. - limited 3rd party apps) strategy. The comparative failure of both the Lisa and the Star in terms of sales figures most certainly should have raised the profile of the Mac within Apple's executive ranks.


So it served as a bad example. Makes me proud /s

It reminds me of the Thomas Edison quote:

https://www.goodreads.com/quotes/8287-i-have-not-failed-i-ve...


> Did you correspond with him, or merely make it into his spam folder?

he answered.

> False. See time index 5:51.

what's "false" -- that he came? I have a witness for that. And I was there myself.


“Nothing about the Star” is the false part.


So there WAS something about the Star? I must have missed that.

They gave a general history of the GUI, including IBM's room-sized attempt.


Did I miss the reference to Larry Tesler? Seems you would want to mention him as he worked for Engelbart at SRI, with Kay at PARC and later at Apple as the head of UI/UX/HCI for the Lisa.


And Bob Belleville.

I don't actually know how much influence the Xerox guys had over Lisa/Mac. Not much, I'd bet. They were certainly aware of what Star was trying to do, but they probably thought it was a lot of bad ideas :).

I guess you could consider that an influence /s


Larry Tesler worked for Engelbart at SRI, Kay at PARC and then John Couch at Apple. He led the system software team and was instrumental in developing the Lisa UI/UX. Xerox guys MOST DEFINITELY had influence over the Lisa in that at least one of them (Tesler) moved from Xerox to Apple to work on it.


Nice little video but it's interesting that The Verge is covering a topic that has been talked about extensively just in the what, 2-3 biopics about Steve Jobs alone?


Hmm... we've all been pummeled with multiple Jobs biopics. Why not talk about the team that built the Lisa: Couch, Rosing, Tesler, Rothmuller, etc.

Joanna Hoffman mentions Jef Raskin briefly in her CHM oral history [ See https://youtu.be/GfS44H4cO10 ], it would also be very cool to hear more about Jef, Trip, etc. as the Mac project is kicking off.

I think what I'm saying is Jobs is such a popular figure we tend to forget there were other people involved. And they (especially Tesler) probably did more to shape either the Lisa or the Mac.


Bill Atkinson, one of the key people in both the Lisa and the Macintosh, starred in this video so it's valuable despite covering such a well-trodden topic.


And apparently this is just a small part of an entire documentary they’re making about the Lisa.


Slow news day.


You can think of Lisa as R&D, for the Mac team borrowed and reworked Lisa ideas to fit them into affordable hardware.


I'm curious where you got that idea. The Lisa project started in '78 as an attempt to build an affordable Alto. What they released was similar to the Star in terms of capability, interface and target market (but at about one seventh of the price.)

The Mac project started in '80 when Jef Raskin had the idea to build a more "appliance like" and keyboard focused machine based on the 6809. Jobs horned in on the Mac project in early '81 and turned it into a much more expensive device that used features demonstrated by the Star.

The two teams were definitely separate and had little day to day communication with each other.

If the Mac was a "cost reduced Lisa" there would have been significantly more communication between the teams. And they probably would have said something like "The Mac is a Cost Reduced Lisa" in the Mac Business Plan from '81. Instead the business plan says they're distinct machines with distinct teams, objectives and target markets. [ See https://archive.computerhistory.org/resources/text/2009/1027... ]


> The two teams were definitely separate and had little day to day communication with each other.

While not tightly intertwined, they studied each others' work, sometimes stealthily.


indeed, the Mac building (on Bandley) famously had a "pirate flag" flying over it.


Also... here's the Kottke post about the video, in case anyone is interested: https://kottke.org/23/04/the-lisa-personal-computer-apples-i...


the Apple Lisa wikipedia entry mentions a technical limitation I've never heard about - real time clock has a 4-bit integer for the year.

from https://en.wikipedia.org/wiki/Apple_Lisa#Hardware:

"The real-time clock uses a 4-bit integer and the base year is defined as 1980; the software won't accept any value below 1981, so the only valid range is 1981–1995.[18] The real-time clock depends on a 4 x AA-cell NiCd pack of batteries that only lasts for a few hours when main power is not present. Prone to failure over time, the battery packs could leak corrosive alkaline electrolyte and ruin the circuit boards"


I had an Apple ][ in my youth, I still feel that that was the last true Apple. I do admit they did an impressive thing or two in the meantime but nothing compares to the ][


I think with HyperCard and the Macintosh II that spirit of early Apple was preserved, well until the later releases of Mac OS X when open standards like OpenGL were de-emphasized and Code Signing became enforced by default.


Totally agree. Part of the magic of the Apple ][ was that BASIC was burned into the ROM and ready to go without loading any other software. I always wondered what the Mac would have been like if HyperCard been shipped as an onboard piece of software.


Yup. Built in BASIC was the norm for all those late 70s / early 80s machines. Didn't the first couple of IBM PC models have a cut down ROM BASIC?

It's apparently popular to disrespect BASIC now that we have gigahertz 64-bit machines with gigabytes of RAM and terabyte solid state drives on our desktops. But when you think about what you could do on a 6502 machine with a frigging 256 byte stack... hella props for the folk that made that work.

But yeah... I think by the mid 80s, most people really just wanted to run a few games, a word processor and maybe a spreadsheet. The idea computer buyers may want to write their own code was fading fast.

HyperCard had one or two warts, but it was definitely functional and you could do a lot with a small amount of effort. Also... the way you learned it seemed very exploratory. You had to learn a few basics, but after that it was hard-core experimentation and remixing. I bought an old PowerBook 160 recently explicitly to run MPW and HyperCard. Mostly to remember what the old world was like.


I think the experimentation is what we've lost and miss but can't explain.

Imagine an alternate world where people tinkered in HyperCard and eventually the code evolved to be network-aware, and we all wrote in HyperTalk and not HTML. And then that became the web. I think Atkinson even acknowledges that this was a huge missed opportunity.


Alas, Apple would never have allowed that to happen.


I grok you. I think it's cause the Apple ][ was built for experimenters and builders. The Lisa, despite being an amazing example of what early 80s tech could do, was made for "business people." It made the things that business people wanted to do easy. If it made things that young tech geeks like me wanted to do easy, that was an accident.

The Mac was intended to be a machine that people could write apps for, or at least that's what people said after they started distributing dev kits for it. But the way it evolved is definitely more authoritarian than anything in the Apple ][ world.


Exactly. I loved poring over the ROM listing and circuit diagrams of the Apple ][


The Apple II supported programming and hardware development, but mostly it was used with pre-made software like VisiCalc.




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