>If Coca Cola switched to glass-only again, they wouldn't lose very many customers
>> Ultimately not, but they also wouldn't make the customer happy in doing so. Given that business exists only to serve customers,
Fair enough, but saying that Coke has provided something that consumers like better, so they will be unhappy if it's taken away is a very different argument than saying consumers have chosen plastic.
> ...served as cheaply and most conveniently as possible, which is where plastic wins
I mean... no. The price has been steadily climbing for as long as Coke has been a thing (outside of their first ~70 years where it remained USD0.05). When they switched to plastic, prices did not drop. It was never a consumer choice at all.
>> Ultimately not, but they also wouldn't make the customer happy in doing so. Given that business exists only to serve customers,
Fair enough, but saying that Coke has provided something that consumers like better, so they will be unhappy if it's taken away is a very different argument than saying consumers have chosen plastic.
> ...served as cheaply and most conveniently as possible, which is where plastic wins I mean... no. The price has been steadily climbing for as long as Coke has been a thing (outside of their first ~70 years where it remained USD0.05). When they switched to plastic, prices did not drop. It was never a consumer choice at all.