> (i.e. # of words you write effects UI layout in massive ways)
Yep. Does anybody work with dedicated copywriters and dedicated UI designers who don't do copy? What's the general process?
I find the UI design and copywriting has to be done iteratively because they're interdependent and require experimentation to find the right balance. For example, sometimes there's a tricky layout situation that can be solved by just changing the length of the copy. Same goes for development, sometimes it can be easier to modify the UI slightly to make it more practical to implement e.g. some responsive design coding can get really complex if you're not leaning into what the browser lets you do easily with flexbox/grid.
Work goes a lot smoother with better results when each team has some flexibility and collaborate in an iteratively way vs thinking they can handover their part and have it followed without any tweaks.
Yep. Does anybody work with dedicated copywriters and dedicated UI designers who don't do copy? What's the general process?
I find the UI design and copywriting has to be done iteratively because they're interdependent and require experimentation to find the right balance. For example, sometimes there's a tricky layout situation that can be solved by just changing the length of the copy. Same goes for development, sometimes it can be easier to modify the UI slightly to make it more practical to implement e.g. some responsive design coding can get really complex if you're not leaning into what the browser lets you do easily with flexbox/grid.
Work goes a lot smoother with better results when each team has some flexibility and collaborate in an iteratively way vs thinking they can handover their part and have it followed without any tweaks.