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I've been following this field for a while.

Best I can see, we're heading for a place where the quality of your ideas don't matter -- instead, we'll simply place you in an easy-to-digest psychological stereotype. The only reason I see for this is to decrease debate among the public at large -- why argue with somebody who obviously is afflicted with some malady?

I wonder why we aren't seeing the same studies being done on empiricists versus rationalists? Or terrorist versus non-terrorist? Or baseball fans versus football fans? Or religious versus non-religious?

Wait -- we are seeing religious versus non-religious. And we're seeing politics. But unless I'm mistaken, there's not a lot of research on other potentially interesting areas. (aside from the normal marketing stuff) I'll leave it to the reader to speculate as to why this is.



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